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Ultimate Guide to Pinterest Group Boards for Success

Pinterest board groups offer benefits such as increased exposure, collective creativity, cross-promotion opportunities, networking and collaboration, access to high-quality content, community engagement, and enhanced SEO and discoverability. By joining or creating board groups, you can expand your reach, connect with like-minded individuals, collaborate on content, and tap into a wider audience, ultimately driving more engagement and growth on Pinterest.

Pinterest Group Boards

Understanding Pinterest Group Boards

Pinterest Group Boards are collaborative spaces where multiple users can contribute by pinning content related to the board’s theme. They’re an excellent way for businesses and individuals to expand their reach, increase engagement, and collaborate with like-minded people on the platform.

Differences between Regular Boards and Group Boards

While regular boards are created by a single user who pins content according to their interests, group boards involve multiple contributors sharing ideas around a specific topic. They offer additional benefits such as increased visibility and access to a wider audience due to the combined follower count of all contributors.

Benefits of Using Group Boards for Marketing Purposes

  • Increase Reach: By joining relevant group boards or creating your own, you expose your brand or blog posts not only to your followers but also those following other contributors on the same board. This helps extend your reach significantly.
  • Cultivate Engagement: The collaborative nature of these shared spaces encourages interaction among users through comments, repins, and likes on each other’s pinned content. Engaging with fellow contributors nurtures relationships that may lead to further collaboration opportunities outside Pinterest as well.
  • Niche Targeting: Participating in niche-specific group boards allows you to share tailored content directly with an interested target audience without having it lost amidst unrelated pins.
  • Social Media Integration: Including links from Facebook groups or Tailwind Tribes within descriptions of your pins can help drive traffic to other platforms where you maintain a presence.

For entrepreneurs and marketers seeking to utilize Pinterest for their marketing goals, understanding the importance of group boards and how they contrast with typical personal boards is critical. By taking part in these shared areas, you can broaden your reach and participation on the platform while making contact with people who have similar interests or objectives.

Consider finding relevant group boards that align with your niche or creating one yourself. Once you’ve joined a few suitable options, ensure that you follow best practices when pinning content by sharing high-quality images and engaging captions.

Finding Relevant Group Boards

Use PinGroupie – an unofficial search engine – or try searching “group boards” in the Pinterest search field, looking at other users’ profiles, or even Googling “Pinterest group boards” to find them.

Using PinGroupie to Find Suitable Group Boards

PinGroupie is an excellent tool that allows you to find relevant and active Pinterest group boards based on your niche. You can filter results by category, number of followers, pins, collaborators, and more. 

Searching Within Pinterest Itself

To find group boards directly within Pinterest, type “group board” followed by your niche keyword into the platform’s top bar search field (e.g., “group board travel”). This will yield a list of related pins which may lead you to discover suitable collaborative spaces where like-minded individuals share content about similar topics.

  • Browse through these pins until you come across one that belongs to a promising-looking group board.
  • Select the pin thumbnail image; this will redirect you to its source page – a.k.a., the desired collaborative space.
  • If it seems like a good fit for your content strategy goals and audience interests, proceed with requesting access by following methods.

Exploring Popular User Profiles for Potential Collaborations

An alternative approach to finding group boards is by browsing the profiles of popular Pinterest users within your niche. These individuals often have a vast network and may be part of several relevant collaborative spaces.

  1. Navigate to the profile of a popular Pinterest user in your niche and click “Boards” at the top left corner for an overview of their boards.
  2. Look for any board with multiple contributors (indicated by stacked user avatars) or those explicitly labeled as “group boards.”
  3. If you find one that aligns well with your content focus and target audience, follow the instructions outlined earlier regarding how best to request joining such communities.

Consider joining Facebook groups dedicated specifically towards sharing information about active Pinterest group boards across various niches. Members frequently post opportunities there.

Joining a Group Board as a Contributor

There are two ways to request to join a Pinterest group board – either through the easy method of clicking the “Request to join” button (if available) or contacting the owner via private message with your reasons for wanting to contribute.

Locating and Using the “Request to Join” Button When Available

If you come across a group board that interests you, look for a “Request to join” button in the upper-right corner of the group board page. If this option is present, simply click on it and wait for approval from the board owner.

 Keep in mind that not all boards have this feature enabled; if it’s missing, move on to reaching out directly.

Crafting Persuasive Messages When Reaching Out Directly

In cases where there isn’t an accessible “Request to join” button, take matters into your own hands by contacting the group board owner. 

To do so:

  1. Analyze their Pinterest profile and identify any mutual interests or connections that may help establish rapport.
  2. Determine how your pins fit within their target audience and the overall theme of their group boards.
  3. Compose a concise yet compelling message explaining why you’d be an excellent contributor. Highlight any relevant experience or expertise related specifically to their niche.

You can send them either through Pinterest’s private messaging system or other social media platforms like Facebook groups if they’ve provided contact information elsewhere. Always be polite while addressing them as well as respecting their decision whether they accept or reject your request.

Tailwind App Blog suggests that when reaching out to board owners, it’s essential to mention your Pinterest username and the email address associated with your account. This will help board owners quickly identify you and grant access.

Once approved, familiarize yourself with the board rules, such as pinning frequency or specific sharing guidelines. Following these regulations is crucial in maintaining a good relationship with both the owner and fellow contributors while ensuring that everyone benefits from this collaborative space.

Creating Your Own Group Board

To create your own group board, simply invite at least one other user who accepts your invitation. This process is similar whether you use pinterest.com or its mobile app. Just select ‘Profile > Boards,’ type in a name for your new board, then click ‘Create.’ 

Inviting Contributors from Both Desktop and Mobile Platforms

Navigate to the board you just made and press “+” next to “Invite.” Input the username or email address of the person who will be joining as a contributor. They will receive an invitation notification which they can accept or decline.

If you’re using the Pinterest mobile app, tap on your newly created group board followed by tapping on “Invite collaborators.” Search for users by their username or email address and send them an invitation. Once they accept it, they’ll be added as contributors.

Setting Up Rules/Guidelines for Contributing Members

  1. Create clear guidelines: Build rules that outline what types of content are allowed on your group board (e.g., only high-quality images related to specific topics). Ensure these guidelines are easily accessible so that all contributors understand what’s expected of them.
  2. Maintain consistency: Encourage members to maintain a consistent posting schedule (e.g., once per week) so that fresh content is always available for followers without overwhelming them with too many pins at once.
  3. Monitor contributions: Regularly review the pins shared by contributors to ensure they follow your group board’s guidelines. If you notice any issues, address them promptly with the contributor in question.
  4. Promote collaboration: Encourage members to engage with each other through comments and repins, fostering a sense of community within your group board.

By creating an engaging and well-managed Pinterest group board, you can attract like-minded individuals who share similar interests or goals. 

Managing Contributors & Content on Your Group Board

It’s essential to manage contributors effectively when creating Pinterest group boards. You can approve or reject requests to join, remove contributors if necessary, and ensure that content shared on the board aligns with its theme. 

Approving or Rejecting Contributor Requests

To maintain the quality of your group board, carefully review each request to join before approving or rejecting them. Consider their Pinterest profile and previous pins to decide if they are a good fit for your board’s theme. 

If unsure about a potential contributor’s suitability, inquire about their interests and expertise in the topic.

Removing Members Who Don’t Adhere to Guidelines

If any contributor repeatedly violates the rules established by you as an admin (e.g., submitting irrelevant material), it may be necessary to exclude them from the collective. Be sure to always communicate with them privately regarding their behavior; sometimes misunderstandings occur which can be resolved amicably without resorting to removal.

Ensuring High-Quality Content Is Consistently Posted

  • Create clear guidelines: Establish rules for what type of content is allowed on your group board so all members understand expectations upfront. 
  • Moderate submissions: Regularly check new pins added by contributors and make sure they follow built guidelines. If needed, provide feedback on how they can improve their submissions.
  • Encourage engagement: Foster a sense of community among contributors by encouraging them to engage with each other’s pins through comments and repins. 

It’s essential that you as an admin actively participate in the group board. Share relevant, high-quality pins regularly and engage with fellow members’ content. This way, you’ll set a positive example for others to follow and ensure your Pinterest group board remains a valuable resource for all involved.

Maintaining Board Relevance & Growth

To keep your group board fresh and growing over time, consider periodically reviewing its focus or theme. As trends change or new ideas emerge within your niche, updating the direction of your board can help attract new followers and retain existing ones who may have lost interest in older topics. 

Don’t hesitate to promote your group board on other social media platforms or within relevant online communities to increase exposure and attract more potential collaborators.

Leaving a Group Board as a Contributor

If you decide it’s time to leave a group board, simply select ‘Leave’ from the member profile picture bubbles. This action will remove your access to contribute but won’t affect any pins you’ve already added. 

Reasons for Leaving a Group Board

  • Misaligned Interests: You may find that the content shared on the group board no longer aligns with your interests or marketing goals. For this, it’s best to leave and focus on other boards that better suit your needs.
  • Lack of Engagement: If you notice minimal engagement from fellow contributors or followers despite sharing high-quality content consistently, reconsider your participation in that particular group board.
  • Inactive Contributors: A successful group board thrives on active collaboration among its members. However, if most contributors are inactive or not adhering to guidelines set by the admin, then it could negatively impact the overall performance and growth potential of the entire board.
  • Duplicate Content: Sharing duplicate content across multiple boards can lead to decreased visibility in search results due to Pinterest’s algorithm favoring unique pins over duplicates. If you’re part of several similar-themed boards where cross-posting is inevitable, leave one or more groups in favor of maintaining diversity in pinning activity.

Impact of Leaving on Existing Contributions

When you leave a Pinterest group board, your existing pins will remain on the board. This means that any engagement and traffic generated from those pins will continue to benefit you even after leaving the group. Once you leave a group board, you won’t be able to contribute new content or engage with fellow contributors through comments or repins.

Leaving a group board can also provide an opportunity for growth by allowing you to focus on other boards where your contributions are more valued and aligned with your goals. By investing in creating content that has the potential to draw attention and bring positive outcomes, you can spend more of your resources on other boards where your input is valued and goes towards achieving objectives.

Leaving a group board can be beneficial for the contributor, as it allows them to focus their energy on other projects. However, when leaving a group board it is important to consider how this will affect existing contributions and ensure they are properly handled before exiting. 

Best Practices for Pinning on Group Boards

Once approved as a contributor, pinning to group boards is similar to pinning on regular boards. Following best practices such as sharing high-quality images and engaging captions can increase visibility and engagement among other users in the collaborative space.

Sharing Visually Appealing Pins with Clear Messaging

To make your pins stand out on group boards, ensure that you use high-quality images that are relevant to the board’s theme. Images should captivating, well-composed, and properly sized for optimal display on Pinterest (typically 600×900 pixels). 


  • Avoid using too much text within the image itself; instead, let the visuals do most of the talking.
  • Pick fonts that can be quickly discerned, making sure the colors used contrast sufficiently yet still complement each other.
  • Select colors that complement each other while also contrasting enough so they’re easily distinguishable from one another.

Your pin descriptions should provide context about what users can expect when they click through to your content. Keep it concise yet informative, aim for around two sentences, and use relevant keywords naturally without resorting to keyword stuffing. For more guidance on crafting effective descriptions, check out these helpful tips from Pinterest experts.

Engaging with Fellow Contributors Through Comments and Repins

Beyond simply posting quality content yourself, actively participating in conversations surrounding shared pins can help build relationships within your niche community. 

Here are some ways you can engage with other group board contributors:

  • Leave thoughtful comments on pins that resonate with you or offer valuable insights. This shows your expertise and encourages others to interact with your content.
  • Repins are a powerful way of showing appreciation for fellow contributors’ work, as well as exposing their content to your audience. Be selective when repinning, only share pins that align with your brand’s values and aesthetic.
  • If someone leaves a comment on one of your pins, respond promptly and courteously, even if it’s just a simple “thank you.” This helps foster positive relationships within the group board community.

FAQs in Relation to Pinterest Group Boards

Yes, group boards are still popular on Pinterest. They provide an opportunity for users to collaborate and share content related to a specific topic or niche. Group boards can be beneficial for marketing purposes, as they help increase visibility and reach a wider audience.

To find quality group boards on Pinterest, you can use tools like PinGroupie, search within the platform using relevant keywords, or explore popular user profiles for potential collaborations. Look for active groups with engaged contributors and high-quality content that aligns with your interests or business goals.

You can discover Pinterest group boards directly on the Pinterest website. Additionally, third-party websites such as PinGroupie offer searchable databases of existing group boards based on categories and other criteria to help you identify suitable options.

To join a Pinterest group board, locate the “Request to join” button if available or contact the board owner directly via messages or email. When reaching out, craft persuasive messages highlighting your interest in contributing valuable content aligned with their guidelines while showcasing your expertise in the subject matter.


In conclusion, Pinterest Group Boards can be a powerful tool for businesses and marketers looking to expand their reach on the platform. By finding relevant group boards, joining as a contributor, or creating your own board, managing content and contributors effectively, and following best practices for pinning, you can maximize the benefits of using this feature.

If you’re interested in learning more about social media marketing strategies beyond Pinterest Group Boards, check out WallBlog.com’s blog for additional insights and tips.

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Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

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