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Ultimate Beginner’s YouTube Guide: Tips for Success

As an advanced level professional, this guide is designed to help you make the most of YouTube’s immense video library and leverage its popularity for your own brand. As a business owner, marketer, blogger, entrepreneur or founder, understanding how to effectively use YouTube can be a game-changer for your brand.

A beginner’s guide to YouTube provides a structured approach for individuals new to the platform. It offers step-by-step instructions, tutorials, and explanations to help beginners understand the basics of YouTube. By following the guide, beginners can learn how to create and upload videos, optimize their channels, engage with the YouTube community, and explore monetization opportunities. 

Beginner's YouTube Guide

Understanding YouTube’s Popularity

With billions of videos in over fifty languages, YouTube has become a major search engine and an important platform for video content. It is an essential tool for amusement, teaching, and promotion. 

The Vast Variety of Content Available on YouTube

You can find almost anything on YouTube – from music videos to cooking tutorials to educational lectures as it caters to various interests and demographics by offering diverse categories such as:

  • Trending Videos: Popular videos that are currently gaining traction.
  • Gaming: Video game walkthroughs, reviews, live streams, and more.
  • Fashion & Beauty: Makeup tutorials, fashion hauls, styling tips, etc.
  • Educational Content: Lessons on subjects like history or science from experts in their fields.
  • Vlogs & Lifestyle Channels: Personal stories shared by creators about their daily lives or travels around the world.

This wide range of content ensures everyone can use YouTube. Moreover, users can easily discover new channels based on their preferences through features like recommendations or related channels. 

Another factor contributing to the widespread use of YouTube is its availability on various devices. Whether you enjoy viewing videos on your phone, tablet, PC, or TV, YouTube has got you covered. 

The platform can be accessed through:

  • Web Browsers: Accessible through any internet browser like Chrome, Firefox, or Safari.
  • Mobile Apps: YouTube is a widely popular video-sharing platform that can be accessed through various devices. Smart TVs from different brands also have built-in YouTube apps that allow easy access to content. Additionally, gaming consoles such as PlayStation, Xbox, and Nintendo Switch support the YouTube app too. YouTube’s integration with social networking sites like Facebook and Twitter enables users to easily share videos they enjoy with their friends and followers. This broad accessibility contributes greatly to its popularity among people of all ages and demographics worldwide.

Navigating the YouTube Platform

To maximize your YouTube experience, understand various methods available to search for content, such as browsing categories and channels or using filters.

Browsing through Categories and Channels

YouTube offers an extensive range of categories and channels, making it easy for users to find videos that suit their interests. Some popular categories include Music, Gaming, News & Politics, Science & Technology, and How-to & Style. 

To browse these categories:

  1. Visit the YouTube homepage.
  2. On the YouTube homepage, scroll down or select “Browse Channels” in the left sidebar menu to explore a range of categories and individual channels.
  3. Select a category that interests you or explore individual channels by clicking on their icons.

Type in any relevant terms for the content you’re seeking into the top search bar on YouTube’s web page or app and press enter (or ‘search’ if using a mobile). 

Using Filters for Refined Searches

If you want more precise results when searching for videos on YouTube, consider using filters. These allow users to narrow down their search based on criteria such as upload date, video duration, relevance or view count. 

Here’s how:

  1. Type your query into the search bar and press enter (or tap ‘search’ on mobile).
  2. Above your search results page under “Filters,” select one or multiple options from dropdown menus like Type (video/channel/playlist), Duration (20 minutes), Features (4K, subtitles, etc.), and Sort by (relevance/date/view count/rating).
  3. Once you’ve chosen your filters, the search results will update to display videos that match your criteria.

Advanced Search, available on YouTube’s website through the three vertical dots beside the search bar, provides an option for users to narrow down their results by entering specific phrases or excluding terms. 

To access this feature:

  1. Click on the three vertical dots next to the search bar at the top of any page on YouTube’s website.
  2. Select “Advanced Search.”
  3. Type in your desired keywords and use additional options like exact phrase matching or excluding words from results before hitting enter (or tapping ‘search’ on mobile).

Taking advantage of these navigation tools can help you explore new content more efficiently while making it easier to discover videos tailored specifically to your interests.

Personalizing Your Viewing Experience

Customizing your YouTube experience to match your interests is simple and enjoyable, allowing you to explore new content with features like playlists, subscriptions, and the Up Next videos feature. 

Creating Playlists Tailored to Your Interests

A great way to organize and curate content that resonates with your preferences is by creating playlists. These are collections of videos grouped together under a specific theme or topic. 

To create a playlist:

  1. Navigate to the video you want to add.
  2. Press the “Save” icon situated beneath the video player.
  3. Select “Create new playlist.”
  4. Name your playlist and choose its privacy settings (public, unlisted, or private).
  5. Click “Create.”

You can access all of your created playlists in the Library section of YouTube’s homepage. This allows for quick retrieval whenever you want to revisit certain topics or share them with others.

Subscribing to Channels for Regular Updates

Another effective method for personalizing your YouTube experience is by subscribing to channels that lean with your interests. When you subscribe, their latest videos will appear in your subscription feed – ensuring that relevant content is always at reach. 

To subscribe:

Note: You must be signed in to your Google Account before proceeding.  

1. Visit any channel page.  

2. Click on the “Subscribe” button.  

3. (Optional) Click on the bell icon to receive notifications for new uploads.

Subscribing will keep you in the loop with your favorite creators and their most recent posts.

Exploring Up Next Videos for Personalized Suggestions

The Up Next feature is an excellent way to discover new videos based on your viewing history. YouTube’s algorithm will suggest relevant content that you might enjoy. These suggestions can be found in a list located next to or below the video player, depending on whether you’re using a desktop or mobile device.

Personalizing your YouTube experience allows for a more enjoyable and engaging time spent browsing through this vast platform. 

Sharing Videos and Interacting with Content Creators

Connecting with other YouTube enables nurturing relationships within the community. One way to foster relationships on YouTube is by circulating clips that reflect your interests or those of the people you’re trying to reach. 

Sharing Options Including Email and Social Media Integration

YouTube provides a range of options for users to easily share videos, including via email by clicking the “Share” button below the video player, as well as popular social media platforms such as Facebook, Twitter, or LinkedIn and any messaging app or online forum with its URL. 

  • Email: Click on “Share,” then select “Email” and enter recipients’ addresses.
  • Social Media: Choose from Facebook, Twitter, and LinkedIn icons under the Share menu.
  • Paste URL: Copy a video’s link by clicking on “Copy” in the Share options; paste it anywhere online.

Commenting on Videos and Participating in Live Chats

Beyond sharing content, engaging directly with creators helps foster meaningful relationships within YouTube communities. Leaving comments under videos provides feedback for creators while allowing viewers like yourself to express opinions or ask questions about their work. Make sure your comments are respectful and constructive. If you have problems with comments, please check out our article on the Ultimate YouTube Comments Fix.

Live chats during live streams are another way to interact with creators and fellow viewers. These real-time conversations can be informative, entertaining, or even lead to collaborations between users. To participate in a live chat, simply type your message into the designated chat box during an ongoing Livestream. 

Here are some tips for engaging effectively in YouTube comments and live chats:

  1. Be respectful: Keep discussions civil and avoid using offensive language.
  2. Stay on topic: Focus on the video’s content rather than unrelated subjects.
  3. Ask questions: Engage with creators by asking relevant questions about their work.
  4. Show appreciation: Express gratitude for their efforts or share how their content has impacted you positively.

Uploading Your Own Videos

If you’re interested in contributing original content as a creator yourself, learn about the uploading process from creating an account up to publishing a video. Optimize titles, descriptions, and tags while ensuring compliance with copyright guidelines.

Setting up a Channel & Account Creation Process

To start sharing your own videos on YouTube, you’ll need to create a Youtube account and set up your channel. 

Follow these simple steps:

  1. Visit the YouTube homepage.
  2. Sign in to your account by clicking the profile icon at the top right corner of the YouTube homepage.
  3. Select “Create Account” and fill out all required information.
  4. Once logged in, click on your profile icon at the top right corner and select “Your Channel.”
  5. Create a unique channel name that represents your brand or content theme.

Video Optimization Techniques (Titles/Tags/Descriptions)

For your videos to gain visibility and attract viewership, it is crucial to optimize them using effective SEO techniques. This includes crafting compelling titles, writing informative descriptions, and adding relevant tags:

  • Title: Keep it short yet descriptive. Use keywords related to your video topic. Avoid misleading or clickbait titles.
  • Description: Provide context about what viewers can expect from watching this video. Include timestamps if applicable for easy navigation within longer videos. Add relevant links to your website, social media profiles, or other related content. Use keywords strategically without overstuffing.
  • Tags: Choose 5-10 relevant tags that accurately describe the video’s topic and theme. Include both broad and specific keywords for better search visibility. Avoid using irrelevant or misleading tags as this can negatively impact your channel’s reputation.

Once you’ve optimized your video with engaging titles, descriptions, and tags, it’s time to upload. Click on “Create” at the top right corner of the YouTube homepage, select “Upload Video,” choose a file from your device and follow the prompts. 

Don’t forget to set privacy settings according to your preference before hitting “Publish.”

Monetization Opportunities On YouTube

For content creators, YouTube provides a variety of monetization alternatives to help you get income from your videos while keeping an engaged fan base. Understanding these opportunities is essential for amplifying your earnings and growing your channel.

Advertising Revenue through Google AdSense

Utilizing Google AdSense, the most popular way to monetize your YouTube channel is by displaying ads on videos. Linking your YouTube account with Google AdSense is necessary to start earning revenue from ads on your videos. 

Once approved, you’ll start earning revenue based on the number of views and clicks generated by the ads displayed alongside or within your video content. A range of advertising formats exists, including display ads, overlay ads, skippable videos, non-skippable videos, and sponsored cards.

Channel Memberships

Channel memberships allow viewers to support their favorite creators by paying a monthly fee in exchange for exclusive perks such as custom badges, emojis, and access to members-only content. This feature is available for channels with at least 30k subscribers (1k subscribers if it’s a gaming channel) and located in an eligible country. 

Super Chat Features

If you host live streams on your channel regularly, Super Chat and Super Stickers can be additional revenue source. These features allow viewers to pay for their messages or stickers to be highlighted and pinned during the live chat, making them more visible and prominent. 

The more a viewer pays, the longer their message or sticker stays pinned.

Affiliate Marketing

You can also earn money through affiliate marketing by promoting products or services in your videos and including affiliate links in the video description. When viewers make purchases using these links, you’ll receive a commission from the sale. Partnering with brands relevant to your niche is essential for successful affiliate marketing campaigns.

Sponsored Content

Another monetization option is creating sponsored content where companies pay you to promote their products or services within your videos. It’s essential to disclose any paid promotion according to YouTube guidelines and ensure that sponsored content aligns with your audience’s interests.

Exploring Additional Features of YouTube

Aside from being a video platform, YouTube has branched out to encompass other forms of amusement like streaming events and virtual reality experiences.

Live Streaming Events on YouTube

YouTube offers users the ability to live stream events, providing real-time interaction between creators and their audience. This feature is particularly popular for gaming, sports, concerts, and conferences. To start your own live stream or watch others’, simply navigate to the “Live” tab in the main menu or search for specific channels that offer live streams.

  • Gaming: Watch gamers play popular titles in real-time or join them as they compete in eSports tournaments.
  • Sports: Catch up with your favorite teams by tuning into live broadcasts of matches and competitions around the world.
  • Concerts: Enjoy performances from top artists without leaving your home through exclusive concert live streams.
  • Conferences: Stay informed about industry trends by attending webinars, panel discussions, and keynote speeches hosted online via YouTube Live.

Virtual Reality (VR) Experiences and 360-Degree Videos

YouTube has adopted innovative technologies such as virtual reality (VR), enabling the streaming of immersive content like VR experiences and 360-degree videos. These innovative formats allow viewers to explore new worlds by immersing themselves within interactive environments.

  • VR Experiences: Explore the virtual world and interact with your surroundings using compatible VR headsets, such as the Oculus Rift or Google Cardboard. 
  • 360-Degree Videos: Navigate through panoramic scenes by clicking and dragging on the video player or tilting your mobile device. This format is ideal for travel vlogs, nature documentaries, and real estate tours that showcase stunning landscapes and properties.

To access these immersive experiences on YouTube, simply search for “VR” or “360-degree videos” and filter results by selecting the appropriate category under “Features.” Keep in mind that you’ll need a compatible headset or device to fully enjoy these immersive experiences.

FAQs in Relation to Beginner’s Youtube Guide

To start exploring YouTube, create an account and sign in. Browse through categories and channels to discover content that interests you. Use filters for refined searches, subscribe to channels for regular updates, and personalize your viewing experience by creating playlists tailored to your interests.

Begin by researching popular topics within your niche or industry. Create high-quality videos with engaging titles, tags, and descriptions. Set up a channel with an appealing banner image and profile picture. Optimize video thumbnails for increased visibility, engage with viewers through comments or live chats, and promote your channel on social media platforms.

Your first YouTube channel should focus on something you’re passionate about or knowledgeable in – this could be anything from cooking tutorials to technology reviews. Consider the target audience’s needs when choosing a topic; create content that is informative, entertaining, or solves problems they might face.

Prioritize understanding the target audience’s preferences by analyzing successful competitors’ channels within your niche using tools like Social Blade. Identify trending topics using Google Trends, explore relevant keywords via Keyword Planner, and join online forums related to your subject matter for insights into viewer demands and preferences.


In conclusion, this Beginner’s YouTube Guide has covered the basics of navigating and personalizing your viewing experience on YouTube. From browsing through categories and channels to creating playlists tailored to your interests, there are many ways to make the most out of this popular platform. Additionally, we’ve explored opportunities for content creators to monetize their videos through advertising revenue and channel memberships.

By taking advantage of features like live streaming events and virtual reality experiences, you can expand your reach on YouTube even further. For those looking to promote their brand, business or blog online, this guide provides valuable insights into using YouTube effectively.

If you want more tips about digital marketing strategies that will help grow your business online presence then head over here.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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