HomeBlogSocial MediaPinterestBoost Your Business: 7 Essential Pinterest Strategies

Boost Your Business: 7 Essential Pinterest Strategies

As a business owner or marketer, leveraging Pinterest can be an invaluable tool for driving traffic and increasing brand visibility

Pinterest is an American image sharing and social media service designed to enable the saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.

It offers any business an exceptional way of marketing and is great for exposing new potential customers. 

Pinterest Strategies

Maximizing Your Pinterest Reach with SEO

Search engine optimization (SEO) is crucial for increasing your website visibility on Pinterest and driving more traffic. 

A. Optimize Pin Titles & Descriptions

To maximize your reach, it’s essential to optimize pin titles and descriptions using relevant keywords that accurately describe the content being pinned. This will be discoverability among users when searching for specific topics or interests. Include keywords like “homemade pizza,” “pizza recipe,” or “easy pizza dough” in the title and description of the pin to maximize its reach.

B. Use Hashtags Wisely

Incorporating hashtags into your pin descriptions can also boost visibility. However, be sure not to overuse them; focus on 4-5 highly relevant hashtags per pin instead of adding an excessive number of generic ones. Research popular hashtags within your niche or industry to identify which ones are most likely to resonate with potential customers.

C. Create Keyword-Rich Board Names & Descriptions

  • Board names: Ensure that each board name includes at least one keyword related to its contents.
  • Board descriptions: Write detailed board descriptions containing multiple relevant keywords without sounding unnatural or spammy. This will help Pinterest’s algorithm understand the context of your boards and display them in search results accordingly.

D. Optimize Your Website for Rich Pins

Rich pins provide additional information about a pin, such as product prices or recipe ingredients, directly within the platform. You’ll need to add specific metadata to your site’s HTML code and apply for validation through Pinterest’s Developer portal to enable rich pins. 

E. Utilize Alt Text on Images

When uploading images to Pinterest from your website, make sure they have descriptive alt text that includes relevant keywords. This improves accessibility and also helps Pinterest better understand the image contents and index it appropriately in search results.

By incorporating these SEO techniques into your Pinterest strategy, you can maximize visibility and reach more potential customers searching for content related to your niche or industry.

Optimizing Your Pinterest Profile for Maximum Engagement

Creating a stellar first impression is essential when users visit your Pinterest page to attract more followers and encourage engagement, so it’s important to optimize your profile. 

Create an Eye-Catching Profile Picture and Cover Photo

Choose a high-quality, visually appealing profile picture that represents your brand or business. For businesses, using a logo is often the best choice. Additionally, select an engaging cover photo that showcases what you have to offer and entices users to explore further.

Write a Compelling Bio with Relevant Keywords

Your bio should be concise yet informative while incorporating relevant keywords related to your niche or industry. This will help improve visibility in search results on both Pinterest and Google. Be sure to include information about what visitors can expect from following you on Pinterest.

Tips for Writing an Effective Bio:

  • Mention your professional background as an advanced-level expert, such as a marketing consultant, and any awards or achievements.
  • Add any awards or achievements.
  • Incorporate one call-to-action (CTA), such as inviting users to visit your website or sign up for updates.

Select Appropriate Board Titles and Descriptions

The boards on your account should be visually appealing and organized by topic with clear titles reflecting their contents accurately. Including targeted keywords in both board titles and descriptions will also boost SEO performance within Pinterest.

Enable Rich Pins

Rich Pins provide more context and information about a pin, such as product pricing or recipe ingredients. 

Connect Other Social Media Accounts

Integrating Pinterest with other social media platforms like Facebook, Twitter, or Instagram allows users to easily share pins across multiple channels. 

Incorporating these best practices into your Pinterest profile setup will not only attract new followers but also foster increased engagement from existing ones. Remember that optimizing profiles is an ongoing process – continually evaluate performance and adjust accordingly to maximize results.

Crafting the Perfect Pin: Tips & Tricks

Create pins that stand out from the rest by utilizing tips and tricks to draw attention and generate traffic.

A. Choose High-Quality Images

Select a high-quality image that represents your content well. Use clear, vibrant images with good resolution to capture users’ attention as they scroll through their feeds. You can either use original photos or leverage design tools like Canva for professional-looking graphics.

B. Optimize Image Dimensions

Pinterest recommends using vertical images with an aspect ratio of 2:3 (e.g., 1000 x 1500 pixels). This ensures your pins look great on both desktop and mobile devices while taking up more space in users’ feeds, increasing visibility.

To resize existing images without compromising quality, try using free online tools such as ResizeImage.net.

C. Craft Compelling Descriptions

Your pin’s description should be informative yet concise with relevant keywords for better SEO performance, providing context about what users can expect when clicking through to your site. 

  • TIP: To find popular keywords related to your niche, use Pinterest’s search bar suggestions or utilize third-party tools like Keyword Tool for Pinterest.

D. Demonstrate Value & Create Urgency

Highlight the benefits of your content or product, and if applicable, create a sense of urgency by mentioning limited-time offers or exclusive deals. This approach encourages immediate actions by users.

E. Use Text Overlays

Adding concise, easy-to-read, and colorful text overlays on images can help communicate your message more effectively and make pins stand out in a busy feed. 

Tools like Canva offer pre-designed templates with customizable text overlays that you can easily adapt to your needs.

F. Add Relevant Hashtags & Links

Incorporate 4-5 relevant hashtags in your pin description to increase discoverability within Pinterest’s search results. In addition, providing a direct link back to the source page in each pin will enable users to access more information and help guide them toward your website.

By following these tips and tricks, you’ll be well-equipped to craft perfect pins that capture attention and drive engagement on Pinterest – ultimately leading potential customers straight to your website.

Leveraging Pinterest Ads for Maximum Impact

Paid ads could be a great solution for expanding tour reach on Pinterest. With Pinterest ads or Promoted Pins, you can target specific users based on their interests, demographics, and behaviors. 

A. Choosing the Right Ad Format

Pinterest offers various ad formats for different objectives such as brand awareness or driving website traffic. Here are some popular options:

  • Promoted Pins: These are regular pins that appear in users’ feeds but with a “Promoted” label.
  • Video Pins: Showcase your product or service through engaging video content.
  • Carousel Pins: Feature multiple images within one pin for showcasing multiple products or telling a story.
  • Collections Ads: Highlight several related pins together in a visually appealing layout.

B. Targeting Your Audience Effectively

It’s crucial to define your target audience accurately using Pinterest’s targeting options like keywords, interests, location data, and more.

C. Setting Your Budget & Bidding Strategy

Determine your budget for each campaign by setting daily and lifetime budgets according to your marketing goals. Choose between automatic bidding (letting Pinterest optimize bids) or manual bidding (setting your own maximum bid) based on your level of expertise and desired control.

D. Creating Compelling Ad Creatives

Ensure that your ad creatives are attractive, top-notch, and pertinent to the targeted audience. Use clear calls-to-action (CTAs), concise descriptions, and captivating images or videos.

E. Monitoring & Optimizing Your Campaigns

Observe the performance of your ads using Pinterest Analytics. Analyze key metrics like impressions, clicks, saves, and conversions to identify areas for improvement. Adjust targeting options or ad creatives as needed to optimize results over time.

Leveraging Pinterest ads can significantly boost your reach and lead-generation efforts when done correctly.

Analyzing Your Pinterest Performance

It’s essential to assess and optimize performance by measuring key metrics for increasing the effectiveness of your Pinterest marketing. By gaining insights performance of pins, you can refine your strategy and maximize ROI. 

A. Key Metrics to Monitor

  • Impressions: The number of times a pin appears in users’ feeds or search results.
  • Saves: How many times do users save your pins to their boards?
  • Clicks: The total number of clicks on your pins leading back to the source website.
  • Follower Growth: A measure of how many new followers you gain over time.
  • Pinner Engagement Rate (PER): Calculated by dividing the sum of saves, clicks, and close-ups by impressions; helps determine overall engagement levels with content.

B. Using Pinterest Analytics

Pinterest offers its own built-in analytics tool called Pinterest Analytics available for business accounts. This platform provides valuable data about audience demographics, and interests, as well as detailed information about individual pin performance such as impressions, saves, clicks, and more.

C. Third-Party Tools for Analysis & Reporting

In addition to using Pinterest’s native analytics platform, there are several other tools that offer advanced reporting capabilities:

  • Tailwind: Tailwind is an all-in-one social media scheduling and analytics tool that specializes in Pinterest and Instagram. It offers detailed pin performance insights, board-level statistics, and more.
  • Piqora: Piqora is a visual marketing platform offering advanced analytics for Pinterest campaigns, including competitor analysis and hashtag tracking.
  • Cyfe: Cyfe is an all-in-one business dashboard app that allows you to monitor data from multiple sources like social media platforms (including Pinterest), Google Analytics, sales tools, etc., on one screen.

Analyzing your Pinterest performance is essential for understanding how to maximize the potential of this powerful social media platform.

Automating Your Pinterest Marketing Strategy

Automation reduces the amount of time and energy required for Pinterest campaigns’ management. 

A. Scheduling Pins with Tailwind

Tailwind is a popular scheduling tool specifically designed for Pinterest and Instagram users. It allows you to schedule pins in advance at optimal times based on user engagement data for reaching the maximum number of potential viewers. Tailwind helps streamline your pinning process while providing valuable insights about the working of your account.

B. Using BoardBooster to Loop Pins

Note: BoardBooster has been discontinued since June 2018; however, its looping feature was highly appreciated by marketers during its existence.

BoardBooster was another powerful tool that allowed users to “loop” their pins – essentially repinning older content back onto boards at regular intervals automatically. This kept evergreen content visible without requiring manual intervention from the user.

C. Employing IFTTT Recipes for Cross-Platform Automation

IFTTT (If This Then That) is an automation platform that connects various apps and services through custom “recipes.” You can create recipes tailored to automate specific tasks related to Pinterest marketing, such as cross-posting new blog posts or sharing pins across multiple platforms like Facebook or Twitter automatically.

D. Utilizing SocialBee for Content Curation

SocialBee is a comprehensive social media management tool that includes features specifically designed for Pinterest users. It offers content curation, scheduling, and analytics capabilities to help you streamline your marketing efforts across multiple platforms.

Benefits of Automating Your Pinterest Marketing Strategy:

  • Saves time by automating repetitive tasks like pinning and repinning content.
  • Ensures consistent posting schedule even when you’re busy or unavailable.
  • Maximizes reach by sharing pins at optimal times based on user engagement data.
  • Gathers valuable insights from analytics to refine your strategy and improve ROI.

Incorporating automation tools into your Pinterest marketing strategy can significantly increase efficiency while still delivering excellent results. Making the correct selection of automation tools tailored to your requirements will enable you to stay active on Pinterest without investing an excessive amount of energy into manual account management.

Integrating Social Media & Pinterest Strategies

Discover how to combine social media marketing with your Pinterest efforts for maximum impact across multiple channels. 

A. The Benefits of Integration

Integrating your social media marketing strategies can help you achieve several goals:

  • Increase brand visibility by reaching a wider audience.
  • Create cohesive messaging that resonates across all platforms.
  • Leverage the unique strengths of each platform to drive engagement and conversions.
  • Simplify content creation by repurposing assets for different channels.

B. Cross-Promotion Techniques

To successfully integrate your Pinterest strategy with other social networks, consider using these cross-promotion techniques:

  1. Share Pins on Other Platforms: Regularly share pins from your Pinterest account on Facebook, Twitter, Instagram or LinkedIn. This helps expose your content to new audiences while driving traffic back to your boards. Note: When sharing pins on Instagram, use an app like Tailwind for Instagram.
  2. Create Platform-Specific Content: Customize the visuals and text in each pin based on the requirements and preferences of different platforms (e.g., square images for Instagram, and short captions for Twitter).
  3. Collaborate with Influencers: Partner with influencers who have a strong presence on multiple platforms to co-create and cross-promote content. This can help you reach their audiences while boosting your credibility.

C. Consistent Branding & Messaging

Maintaining consistency in branding and messaging across all social media channels is crucial when integrating strategies. Here are some tips to ensure uniformity:

  • Use the same profile picture, cover image, and bio information on each platform.
  • Create a brand style guide that outlines colors, fonts, imagery guidelines, and tone of voice to be used consistently across channels.
  • Develop key messages or themes that resonate with your target audience and weave them into the content you create for different platforms.

By effectively integrating your Pinterest strategy with other social media marketing efforts, you can maximize reach and engagement while creating a cohesive online presence for your brand. 

FAQs in Relation to Pinterest

A Pinterest article is a type of content that focuses on utilizing the visual social media platform, Pinterest, for marketing and promotional purposes. These articles typically cover topics such as optimizing profiles, creating pins, leveraging ads, analyzing performance metrics, and integrating with other social media strategies.

The main point of Pinterest is to provide users with a visually-driven platform where they can discover new ideas and inspiration through images or videos called “pins.” Users can save these pins to their personal boards for future reference or share them with others. Businesses can use it as an effective marketing tool by sharing visually appealing content related to their products or services.

Pinterest holds importance due to its ability to drive high-quality traffic and engagement for businesses. With over 450 million monthly active users worldwide who are actively searching for inspiration and ideas in various niches like fashion, home decor, and recipes, it presents ample opportunities for brands looking at targeted audience exposure while generating leads and sales conversions.

Pinterest’s target audience primarily consists of women aged between 18-64 years old (approx. 80% female user base). However, there has been significant growth in male users recently too. It caters well to those interested in DIY projects, design inspirations, recipes, fashion trends, lifestyle tips, and more.


In conclusion, optimizing your Pinterest strategy can greatly increase your reach and engagement with potential customers. By utilizing SEO tactics, crafting the perfect pin, leveraging ads, analyzing performance, automating your strategy, and integrating social media efforts, you can create a successful Pinterest marketing plan for your business.

To learn more about social media marketing strategies for businesses, visit WallBlog.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


© 2024 · Wall Blog