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Top Social Brands on Social Media: Strategies for Success

Top social brands have changed the manner in which businesses relate to their intended customers, opening up novel possibilities for enhancing brand recognition and promoting consumer participation. Some of the most successful companies use certain strategies to maximize their reach and engagement through social media platforms.

By analyzing these top social brands on Social Media, you can gain valuable insights into effective marketing techniques that can be adapted and implemented within your own business strategy.

Social Brands on Social Media

How Nike Uses Social Media to Reach Its Audience

Nike, one of the world’s leading sportswear brands, has a strong presence on social media platforms such as Instagram, Twitter, and Facebook. The company uses these channels for effective audience engagement and promotion of its products. 

Athlete Endorsements and Influencer Collaborations

Nike is known for partnering with top athletes like LeBron James, Serena Williams, and Cristiano Ronaldo, among others. These collaborations allow the brand to create authentic content that resonates with sports enthusiasts worldwide. Also, Nike partners with influencers from various fields such as fashion or fitness who match with their target audience. This approach helps them reach new demographics while maintaining reliability within their core market segment.

User-Generated Content (UGC)

Nike encourages users to share their stories using specific hashtags like #NikeTraining or #JustDoIt on Instagram or Twitter to build engagement and community. It  creates an emotional connection between the brand and consumers by re-posting user-generated content featuring customers wearing or using their products in real-life scenarios alongside professional athlete endorsements, Nike

Innovative Campaigns That Inspire Action

Nike consistently develops innovative campaigns that motivate fans to take action across different platforms. For example, “The Breaking2 Project” aimed at breaking the two-hour marathon barrier was live-streamed on Facebook, Twitter, and YouTube. The event gathered millions of views worldwide, generating buzz around the brand and its commitment to pushing boundaries in sports performance.

Utilizing Platform-Specific Features

Nike uses platform-specific features such as Instagram Stories or Twitter Polls to interact with their audience. For instance, they often share behind-the-scenes content from events like product launches or athlete training sessions through Instagram Stories, giving followers an exclusive glimpse into the world of Nike.

Community Building Through Social Causes

Nike has been vocal about supporting social causes that align with its brand values. Their Equality campaign, which promotes diversity and inclusion within sports communities globally, is one example where Nike uses social media platforms to spread awareness on crucial issues while building a strong community around shared beliefs.

Coca-Cola’s Social Media Presence: A Look at Its Strategies

Maintaining its status as one of the world’s most recognizable brands, Coca-Cola leverages social media to promote engagement and craft memorable experiences for consumers. 

A Consistent Brand Image Across Platforms

Maintaining a uniform brand image across all platforms is integral to Coca-Cola’s social media strategy, which helps nurture customer recognition and loyalty. For example, their Instagram account features vibrant images showcasing their signature red color scheme while highlighting different flavors and packaging designs.

User-Generated Content (UGC)

Coca-Cola understands the potential of UGC as an advertising tool on social media. By encouraging fans to share their own photos or stories featuring Coca-Cola products using specific hashtags like #ShareACoke or #CocaColaMoment, they can tap into genuine experiences that resonate with other users who might be inspired to join in on the fun themselves.

Influencer Partnerships

Coca-Cola partners with influencers from various niches who align well with their brand values to amplify its reach. These collaborations often result in creative content that showcases how Coke fits seamlessly into everyday life moments while reaching new audiences through influencer networks.

An Example: FIFA World Cup Campaign

In 2018 during the FIFA World Cup season, Coca-Cola launched a global campaign called “Ready For,” which featured collaborations with influencers from around the world. These influencers shared their excitement for the tournament and included Coca-Cola products in their content, resulting in increased brand visibility during this popular event.

Real-Time Engagement & Social Listening

Coca-Cola’s social media team actively engages with its audience by responding to comments, answering questions, and acknowledging user-generated content. This real-time engagement helps raise a sense of community among fans while showing that the company values customer feedback. Through social listening, they can also monitor conversations about their brand online and use these insights to inform future marketing strategies or product development.

GoPro’s Social Media Marketing Tactics

GoPro, a top-tier action camera company, has made an impressive impact on social media by using user-generated content and interacting with its followers in innovative ways. 

User-Generated Content: The Backbone of GoPro’s Strategy

The primary driving force behind GoPro’s success on social media is its focus on user-generated content (UGC). By encouraging users to share their experiences captured using GoPro cameras, the company not only demonstrates its product capabilities but also builds a community around it. This strategy helps them reach new audiences organically and creates an authentic connection between the brand and consumers.

#GoPro Awards: Encouraging User Engagement Through Contests

To further motivate users to share their content, GoPro introduced the #GoProAwards, where they offer cash prizes for outstanding photos and videos submitted by customers. This initiative encourages more people to use their cameras creatively while simultaneously providing special marketing material for the brand.

Influencer Collaborations: Expanding Reach Through Partnerships

Besides UGC, another essential aspect of GoPro’s social media strategy is collaborating with influencers across various areas like sports, travel, and adventure. These partnerships help expand their approach beyond existing followers while adding reliability through links with well-known personalities in relevant fields.

Tailored Content Across Platforms:

  • Instagram: On Instagram (@gopro), GoPro focuses on sharing visually stunning images and short videos that show the capabilities of their cameras. They also use Instagram Stories to share behind-the-scenes content, tutorials, and user-generated highlights.
  • Facebook: On Facebook (GoPro), they post a mix of photos, videos, and live streams while engaging with users through comments and shares. This platform enables them to connect with a much wider crowd due to its huge user base.
  • YouTube: YouTube is where GoPro hosts longer-form video content such as product launches, how-to guides, and event coverage. Their channel (GoPro) has amassed over 10 million subscribers thanks to their high-quality production value combined with exciting action footage from users worldwide.

The success of GoPro’s social media marketing tactics lies in their ability to create an engaged community around their products by leveraging user-generated content effectively. 

Starbucks’ Social Media Strategy: What Makes It So Successful?

Starbucks has developed an impressive online presence, using different networks to interact with its fans and construct unity around the company. 

A Focus on Visual Storytelling

One key aspect of Starbucks’ social media strategy is its focus on visual storytelling. The company frequently shares compelling images and videos that show its products and the experiences associated with them. Starbucks encourages users to share these posts within their own networks, further expanding the brand’s reach.

User-Generated Content

Starbucks also leverages user-generated content (UGC) as part of its social media strategy. Encouraging customers to post photos or stories featuring their favorite drinks helps build a reliable connection between consumers and the brand and provides valuable organic promotion.

Engagement Through Contests and Promotions

Starbucks regularly runs contests and promotions across its social channels such as Twitter, Instagram, and Facebook to maintain engagement. These campaigns often involve simple tasks like tagging friends or submitting creative entries for a chance to win prizes like gift cards or limited-edition merchandise, encouraging interaction among fans while increasing visibility for the brand.

Celebrating Diversity and Inclusivity

Starbucks showcases its dedication to diversity and inclusivity via social media resulting in building an emotional bond with its followers. The company regularly shares content that highlights the unique backgrounds of its employees, customers, and partners. 

Utilizing Influencers for Greater Reach

Influencer marketing is another tactic employed by Starbucks in its social media strategy. By partnering with popular influencers who align with the brand’s values, Starbucks reaches new audiences while maintaining authenticity in its messaging.

Shopify’s Approach to Social Media Engagement

Shopify, a premier e-commerce platform, has used social media to form relationships with customers, provide valuable content and boost sales.

A. Providing Valuable Content

One of the key aspects of Shopify’s social media strategy is sharing informative and engaging content that helps its audience succeed in their online businesses. This includes tips for optimizing product listings, guides on driving traffic to stores, and advice on improving conversion rates. By consistently offering value through their posts, they establish themselves as an authority in the e-commerce space while building credibility with potential customers.

B. Fostering Community Engagement

Shopify encourages interaction among its users by posing questions related to entrepreneurship or requesting feedback from followers about their experiences using the platform. They also host regular webinars where experts share information about various aspects of running an online business – these events are often promoted across multiple channels such as Facebook Live or Instagram Stories.

  • TIP: Encourage your audience to engage with your brand by asking open-ended questions that spark conversation.
  • TIP: Host live events like webinars or Q&A sessions where you can provide real-time support and advice for your followers.

C. Leveraging User-Generated Content (UGC)

Shopify also understands the power of user-generated content in driving engagement and reliability. They regularly feature success stories from their customers, showcasing their hard work using Shopify’s platform. This not only helps to inspire other users but also provides social proof that can influence potential customers’ decision-making process.

Shopify runs promotional activities on social media sites such as Instagram, where customers can post pictures of their stores or items with a special hashtag to have the opportunity to be featured on Shopify’s account. This inspires more people to use the platform while simultaneously promoting it through organic reach.

  • TIP: Share customer feedback or success stories as part of your social media strategy to build trust among your audience.
  • TIP: Run user-generated content campaigns by encouraging followers to submit photos or videos related to your brand for a chance at being featured on your accounts.

Square’s Social Media Campaigns: What Sets Them Apart?

Square, a leading financial services and mobile payment company has made a name for itself with its innovative social media campaigns. These campaigns have helped the brand flourish in an increasingly competitive market. 

A Focus on Storytelling

One of the key elements that differentiates Square’s social media presence is its focus on storytelling. The brand shares inspiring stories of small business owners who use their platform to grow and succeed. By featuring real-world instances of how their services can bring change, Square nurtures an emotional bond with potential clients while also showing the value of their content.

User-Generated Content (UGC)

Square leverages user-generated content effectively by motivating users to share their experiences using the hashtag #SquareStory or tagging them in posts. This strategy not only helps generate buzz around the brand but also provides valuable testimonials from satisfied customers that serve as powerful endorsements.

Influencer Collaborations

Square partners with influencers across various industries such as fashion, food & beverage, and retail businesses. These collaborations help increase visibility for both parties involved and provide credibility to Square through association with respected industry figures.


Engaging Visuals and Videos

The brand consistently shares captivating images, graphics, and videos that exhibit its products in action or highlight customer success stories. This visual approach not only helps engage users but also makes it easier for them to understand how Square’s solutions work.


Salesforce’s Use of Social Media for Customer Acquisition

Salesforce, a prominent CRM provider, has seen success in obtaining and keeping customers through its use of social media. The company utilizes various strategies and tactics to engage with its audience on different platforms such as Facebook, Twitter, and LinkedIn. In this section, we will examine some key aspects of Salesforce’s social media approach that contribute to its success.

A. Content Strategy: Educating and Engaging the Audience

Salesforce focuses on creating prime content that educates its audience about CRM solutions while also engaging them through interactive elements like polls, quizzes, and live events. By sharing informative articles, videos, webinars, case studies, etc., the company portrays itself as an industry thought leader while providing value to potential clients who are looking to enhance their business processes.

B. Personalized Approach: Connecting with Prospects Individually

When interacting with prospects on social media platforms, Salesforce adopts a personalized strategy as opposed to purely relying on mass marketing initiatives or generic messaging campaigns. Their sales team uses tools like LinkedIn Sales Navigator to identify potential leads and then engages with these individuals by liking or commenting on their posts. 

C. Leveraging Influencers: Building Trust Through Third-Party Advocacy

By partnering with industry influencers who have established credibility in the CRM space, Salesforce gains access to its followers while also benefiting from third-party support of its products and services.

D. Utilizing User-Generated Content: Showcasing Customer Success Stories

Salesforce incorporates user-generated content (UGC) into its social media strategy. By showcasing customer success stories, testimonials, and reviews, the company not only highlights the benefits of using its platform but also creates an authentic connection between prospects and existing clients. 

E. Social Listening: Identifying Opportunities for Engagement

Salesforce uses social listening tools to monitor conversations around pertinent topics, industry trends, and competitor activities on various platforms. This enables them to identify opportunities for engagement, join discussions where they can add value, and address any concerns or questions raised by users. 

FAQs in Relation to Top Social Brands on Social Media

Nike, Coca-Cola, GoPro, Starbucks, Shopify, Square, and Salesforce are some of the top brands that excel in their social media strategies. They effectively engage with their audience through innovative content and campaigns to build brand loyalty.

The primary reason people follow brands on social media is to stay updated about new products or services and promotions. Consumers also appreciate engaging content from these companies that resonates with them emotionally or provides valuable information.

Nike has been consistently successful in its social media strategy, leveraging platforms like Instagram and Twitter for creative storytelling around sports culture while promoting its products effectively.

Apart from Nike, other inspiring examples include Coca-Cola’s happiness-focused campaigns, GoPro’s user-generated content approach, Starbucks’ community-building initiatives, Shopify’s educational resources for entrepreneurs and small business owners, as well as Square’s customer success stories.


From Nike’s use of influencers to Coca-Cola’s emphasis on storytelling, the top social brands on social media have a lot to teach us about effective marketing. GoPro and Starbucks both leverage user-generated content, while Shopify and Square focus on engaging with their audiences through creative campaigns. Salesforce uses social media for customer acquisition by providing valuable resources and building relationships.

Studying these successful brands can teach us important lessons about how to reach our own audiences through social media. 

If you want to stay up-to-date with the latest trends in digital marketing and learn more about what makes top social brands successful on social media, check out WallBlog. Our team of experts is dedicated to helping businesses like yours succeed online!

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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