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Twitter/X Lists Guide: Boost Your Business and Marketing

Welcome to our comprehensive Twitter Lists Guide, designed to help you unlock the full potential of this powerful social media tool. As a business leader, marketer, blogger, or entrepreneur, using lists on Twitter effectively can boost your online presence and interactions with your target audience.

Twitter lists are curated collections of Twitter accounts grouped together based on specific themes or interests. Users can create their own lists or subscribe to lists created by others. 

Twitter lists provide benefits such as organizing and filtering content, efficient content consumption, discovering new accounts, networking and relationship building, privacy and discretion, and collaboration and knowledge sharing. They offer a practical way to streamline your Twitter experience, stay informed about specific topics, connect with like-minded individuals, and engage with relevant content on the platform.

Unlock the secrets of Twitter mastery with our insightful guide, “Maximize Your Twitter Reach“.

Twitter Lists Guide

Understanding Twitter Lists

Twitter lists are a powerful tool for organizing and streamlining your news reading experience. Creating groups of accounts based on themes, people or any other criteria you want can be achieved through Twitter Lists. 

By using public lists, you can help other users find interesting content while private lists remain exclusive to your account.

Public vs Private Lists: The benefits and differences between the two types of Twitter lists

Public Lists:

  • Easily discoverable by other Twitter users.
  • Showcase thought leaders in specific industries or niches.
  • Create a resource that others can subscribe to and follow tweets from.
  • Promote collaboration through shared interests and knowledge sharing.

Private Lists:

  • A personal way to organize Twitter accounts without broadcasting them publicly.
  • The list is only visible to the creator; no one else can view or subscribe to it. An excellent option for managing competitors’ insights, sensitive information sources, or even personal interests separate from professional ones.

In addition to these key differences between public and private Twitter lists, both types offer unique advantages when it comes to staying focused on pertinent content amidst the constant flow of tweets on this popular social media platform. 

These tools are valuable for anyone looking to increase their exposure among target audiences worldwide, whether they be business owners, marketers, bloggers, entrepreneurs, or founders.

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How to Create Twitter Lists on Desktop and Mobile

It’s simple to set up a new list from either the desktop version of Twitter or its mobile app. This process involves naming your list, adding an optional description, choosing whether it should be public or private, and then selecting which accounts will be included in this collection.

Step-by-step Guide for Desktop Users

  1. Navigate to your Twitter homepage.
  2. Open the menu by clicking on the three horizontal lines at the top left corner of your Twitter homepage.
  3. Select “Lists” from the menu options.
  4. In the Lists section, click on “Create New List.”
  5. Name your list and add an optional description. Choose between making it public (visible to everyone) or private (only visible to you).
  6. Click “Proceed,” then search for Twitter users you wish to add to your list. Click “+ Add” next to their names when you find them.  
  7. To finish creating your list, click “Done.”

Step-by-step Guide for Mobile App Users

  1. Open the Twitter app. Make sure you are logged into your account.
  2. Tap on your profile picture at the top left corner of the screen. This opens up a side menu.
  3. Select the option that says “Lists.”
  4. If prompted, allow access permissions as needed. 
  5. In the Lists section, tap on the icon located at the bottom right corner of the screen.
  6. Name your list and add an optional description. Choose between making it public (visible to everyone) or private (only visible to you). 
  7. Tap “Next,” then search for Twitter users you want to include in your list. 
  8. Tap “+ Add” next to their names when you find them.
  9. To finish creating your list, tap “Done.”

After creating a new Twitter list, start adding accounts and organizing your social media experience. Remember that you can adjust these lists whenever, so don’t hesitate to modify them as required.

Read: Twitter mobile apps

Adding Accounts to Your List

To make sure that only relevant tweets appear in each listing category, carefully select which profiles belong there by following some easy steps. 

You don’t even need to follow these accounts – just add them directly into the appropriate groupings as desired.

How to Add People You Don’t Follow

Adding people you don’t follow is a simple process:

  1. Navigate to the profile of the account you’d like to add.
  2. Tap on the three dots located near their profile picture and username.
  3. Select the “Add or remove from Lists” option from the dropdown menu.
  4. A window will pop up displaying all your existing lists. Check off any list(s) where you’d like this user’s tweets displayed, then click “Done.”

Managing Twitter Lists With Memberships 

Maintaining and updating your Twitter lists ensures they remain relevant and useful for both yourself and others who may be subscribed. 

To manage memberships within existing lists, simply do the following:

  1. Access your Twitter Lists page. From here, click on a specific list name.
  2. Once you’re viewing the list, click on “Edit List” or the gear icon (depending on your device). 
  3. You can now add new members by searching for their usernames in the search bar provided. 
  4. To delete existing members, click the “X” next to their name. 

By regularly updating and managing your Twitter lists, you’ll be able to monitor important conversations and stay connected with thought leaders in various industries. 

How to Customize Your News Feed and Discover New Accounts

Twitter offers various features that can assist in organizing your news feed and selecting the content that truly interests you. 

Accessing Lists from Your Profile

If you want to keep your Twitter feed organized, lists can be a useful tool. You can group together accounts that share similar interests or themes, making it easier to follow specific topics. 

To access your lists, simply go to your profile and click on the “Lists” tab. This will show you all the lists you’ve created as well as any other users’ lists that you’ve been added to.

Viewing Tweets Within a List

After you have opened your lists, select a list to see a stream of tweets only from the accounts that are part of that list. This feature helps you filter out unimportant content and concentrate on the information that is relevant to your preferences.

Discovering and Subscribing to Public Lists

You can either search for Twitter public lists using relevant keywords or explore Twitter’s suggested lists. Once you come across a list that piques your interest, you can subscribe to it and add it to your own collection of lists. 

By subscribing, you’ll be able to see tweets from the accounts on that list in your timeline without actually following each account separately. This approach enables you to obtain a curated stream of content while avoiding an overly crowded timeline with too many individual accounts.

How to Find Public Lists on Twitter

To locate public lists on Twitter:

  • First, go to your profile and click on the “Lists” tab. 
  • Next, select the “Find lists” option at the bottom of the page. 
  • You can either search for lists using a keyword or browse through Twitter’s recommended lists that are grouped by categories like news, sports, or entertainment.

Subscribing vs Following

When it comes to Twitter, following an account means that you’ll see all of their tweets in your timeline, along with any retweets or replies to their tweets. 

Subscribing to a list implies that you’ll only see tweets from accounts within that list and not necessarily all of their tweets in your timeline. This difference may seem minor but is crucial as you use Twitter.

Frequently Asked Questions on Twitter Lists Guide

Twitter lists are designed to help users in categorizing the accounts they follow into distinct groups. This simplifies the process of locating and concentrating on specific content and interests, as well as aiding users in discovering new accounts to track.

If you want to make the most of Twitter lists, start by categorizing your current accounts into appropriate lists like “news,” “sports,” or “entertainment.” Additionally, you can explore and subscribe to public lists to uncover fresh accounts and topics worth following. Lastly, remember to frequently review and revise your lists so they stay pertinent and beneficial.

Users are allowed to make a maximum of 1,000 lists on Twitter, and each list can have up to 5,000 accounts. However, it’s important to note that following too many accounts or lists may affect the quality of your feed and make managing your Twitter experience challenging.

When you follow an account on Twitter, all of their tweets will appear in your timeline. On the other hand, when you list an account, you are categorizing them into a specific group or list. Following someone means that you’ll see everything they post on your feed, while listing allows you to filter and view only the tweets from accounts in a particular list. Furthermore, following someone obliges you to view all their posts, but listing enables you to select and curate the content that appears in your feed.


If you have a lot of Twitter/X followers, it can be overwhelming to keep up with your social feed. Fortunately, Twitter lists are an effective way to organize your content and make it easier to view. You can create up to 1000 lists based on various categories such as family, business, hobbies, and more. 

This guide has provided step-by-step instructions on how to create a Twitter list across multiple devices and how to customize the privacy settings for each list. Additionally, you now know how to pin a list for easy access, add or remove members from your lists, and join other people’s Twitter lists. 

By using these tips and tricks for managing your Twitter account through lists, you can streamline your experience on the platform and enjoy using it even more.

If you want to learn more about managing Twitter lists, visit The Wall Blog.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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