HomeBlogSocial MediaX (Twitter)Who Owns Twitter or X? A Brief History of the Company Explored

Who Owns Twitter or X? A Brief History of the Company Explored

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Who Owns Twitter? A journey into the past of Twitter is presented, looking at its roots, progress, and who owns it now – one of the most influential social media outlets today. 

Twitter is a free social networking site where users broadcast short posts known as tweets that can contain text, videos, photos, or links. To access Twitter, users need an internet connection or a smartphone to use the app or website, Twitter.com.

It is a combination of blogging and instant messaging for users to post, share, like, and reply to tweets with short messages. It is used to get the latest updates and promotions from brands, follow business leaders and politicians, engage with friends, and gain real-time news updates.

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Twitter History

Twitter’s Early Days and Founders

In 2005, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter as “twttr,” inspired by the short messaging service (SMS) format. In 2006, the platform was made available to the public and swiftly drew in users who wanted a convenient way of connecting with others as well as firms looking for marketing opportunities.

Introduction of “twttr” in 2006

The original concept behind Twitter was simple: allow users to send short text-based messages called “tweets” limited to 140 characters or less. This restriction encouraged brevity and creativity in communication while also making it easier for users to read through their Twitter feeds quickly. With an increasing audience, its popularity skyrocketed – especially after being showcased at the South by Southwest Interactive conference soon after its launch.

Founding team members

  • Jack Dorsey: A software engineer who had previously worked on dispatch routing systems for taxis, couriers, and emergency services. He served as Twitter’s CEO twice before stepping down again in late 2023.
  • Noah Glass: An entrepreneur with experience building web applications for mobile devices; he is credited with coming up with the name “Twitter.”
  • Biz Stone: A former Google employee who had worked on Blogger, a blogging platform acquired by Google in 2003. Stone played a crucial role in shaping Twitter’s user experience and promoting the platform.
  • Evan Williams: Another former Google employee who co-founded Blogger with Biz Stone; he later became Twitter’s CEO after Dorsey was initially ousted from the position in 2008.

Together, these four founders built a social media platform that would go on to become one of the most influential communication tools of the early 21st century. As Twitter grew, it attracted investors eager to capitalize on its potential for growth and revenue generation through advertising opportunities like promoted tweets. In November 2013, Twitter shares began trading publicly, further solidifying its status as an essential player in the global tech industry.

In recent years, threatening challenges to Twitter’s continued success have emerged – including controversies surrounding content moderation policies and slowing user growth rates. However, new leadership under Elon Musk following his acquisition of the company has brought renewed hope for innovation and expansion into new markets such as subscription-based services like Twitter Blue. Musk announced the creation of a content moderation council in 2023 to address these issues and improve the platform’s user experience.

Twitter’s inception and originators acted as a catalyst for change in communication, introducing an impactful period of instantaneous info exchange that has altered our communication pattern. This evolution into a news source and political tool is evidence of the power of Twitter to shape our world today.

Evolution into a News Source and Political Tool

Over time, Twitter has grown from a basic communication tool to an invaluable source of real-time news and political influence in the modern world. The platform’s impact on global events and political discourse is evident through its involvement in the Arab Spring protests and former U.S. President Barack Obama’s declaration of victory in the 2012 presidential election.

Role during Arab Spring protests

In 2011, Twitter became instrumental in organizing and disseminating information about the Arab Spring protests across North Africa and the Middle East. Activists used hashtags like #Jan25 (referring to Egypt’s Revolution Day) to coordinate demonstrations, while journalists relied on real-time updates from protestors via their Twitter feeds. This bypassed traditional media outlets controlled by oppressive regimes. Consequently, social media companies like Twitter were credited with empowering citizens seeking change within their countries.

Impact on Barack Obama’s presidential campaign

Twitter was highlighted when Barack Obama, at the time a senator, employed it for his successful campaign for president in 2008. He and his team made good use of Twitter by publicizing policy plans, communicating with followers through tweets, and creating shareable content such as “Four more years” after being re-elected in 2012. His team utilized this expanding social media company effectively by sharing policy proposals, engaging with supporters through tweets, and creating viral content such as his iconic “Four more years” tweet after winning re-election in 2012.

  • Tweet: “Four more years. http://pic.twitter.com/bAJE6Vom”
  • Date: November 7, 2012
  • Retweets: Over 900,000
  • Likes: Over 500,000

This tweet not only became the most retweeted post at that time but also solidified Twitter’s position as a powerful platform for political communication and engagement.

In recent years, politicians worldwide have used Twitter for campaigning purposes and sharing their views on various issues. For instance, former U.S. President Donald Trump was known for his prolific use of this platform throughout his presidency before being permanently suspended in January 2023.

The evolution of Twitter into an essential news source and political tool has transformed information sharing globally. As the world continues to adapt to new technologies and communication methods, methods of Twitter to further shape our understanding of politics and current events in the future will be anticipated.

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Key Takeaway: 

Twitter has evolved from a basic communication tool to an essential news source and political tool, with its impact on global events evident through its involvement in the Arab Spring protests and Barack Obama’s successful presidential campaign. The platform has transformed how information is shared globally, empowering citizens seeking change within their countries and politicians worldwide leveraging Twitter for campaigning purposes.

Challenges Faced by Twitter over Time

The growth of Twitter into a news medium and political utility has had extensive consequences for people and states globally. Investors have expressed concerns about its slowing user growth rates and struggles within their ad business sector. Additionally, numerous controversies ranging from allegations of political bias censorship against conservative voices to internal disputes amongst co-founders themselves have also surfaced.

Slowing User Growth Rates

In recent years, Twitter’s user growth rate has slowed down, causing investors to worry about the platform’s long-term viability. While it remains popular for news consumption and real-time updates on events worldwide, competition from other platforms like Facebook and Instagram has made it difficult for Twitter to maintain rapid expansion in terms of active users.

Controversies Surrounding Political Bias Censorship

Twitter is attributed to addressing accusations of political bias censorship. In particular, conservatives argue that they are disproportionately targeted by content moderation policies designed to limit hate speech or misinformation on the platform. The creation of a content moderation council, announced in 2023 as an attempt to address these concerns transparently while maintaining a safe environment for all users couldn’t put an end to this criticism.

There have also been instances where internal strife among founders contributed to further uncertainty surrounding future direction. For example, Jack Dorsey – one of the four original creators who helped launch “twttr” back in 2006 – experienced tensions with fellow co-founder Evan Williams which ultimately led to him being ousted from his role as CEO in 2008.

Ad Business Struggles

Twitter’s ad business has also faced difficulties over the years. While promoted tweets have been a staple of the platform since their introduction in 2010, they have not always generated consistent revenue growth for the company. Advertisers often prefer to allocate their budgets towards platforms with more extensive user bases and better targeting capabilities, such as Facebook or Google.

Attempts at Innovation and Diversification

  • In an effort to stay competitive, Twitter has implemented strategies such as innovating and diversifying its offerings. The launch of Twitter Blue, a subscription-based service offering additional features like an undo tweet button and customizable app icons, aimed at generating new revenue streams beyond advertising.
  • The acquisition of newsletter platform Revue showcased Twitter’s interest in expanding into other content formats that could potentially attract new users or keep existing ones engaged on-site for longer periods of time. However, it remains to be seen whether these initiatives will successfully address concerns surrounding slowed growth rates and overall profitability in the long term.

Twitter has encountered numerous difficulties in the past, yet it remains a significant piece of today’s digital world. As such, its changing ownership structure is worth examining in greater detail to understand how it affects the company’s future prospects.

Read: Twitter strategies

Key Takeaway: 

Twitter has faced challenges including slowing user growth rates, controversies surrounding political bias censorship, and struggles within their ad business sector. In response to these challenges, Twitter has attempted innovation and diversification with the launch of Twitter Blue and the acquisition of the newsletter platform Revue. However, it remains to be seen whether these initiatives will successfully address concerns surrounding slowed growth rates and overall profitability in the long term.

Leadership Changes & Elon Musk Acquisition

Twitter has seen its fair share of leadership changes over the years, with co-founder Jack Dorsey serving two stints as CEO. However, his management style faced criticism, leading to him being fired from his position twice. In a surprising turn of events in 2023, entrepreneur and Tesla CEO Elon Musk acquired Twitter for $43.2 billion after Dorsey stepped down once again from the CEO position earlier that year.

Jack Dorsey’s tumultuous tenure as CEO

Dorsey’s time at the helm was marked by several controversies and internal disputes amongst the co-founders themselves. Despite having created one of the most influential social media platforms globally, he struggled to maintain consistent growth rates and effectively monetize Twitter’s ad business sector. Investors expressed doubts about the company’s future prospects due to its lack of consistent growth and effective monetization.

Elon Musk’s acquisition and changes

Musk announced his acquisition via a tweet on April 14th, 2022: “Just agreed to buy controlling interest in Twitter”. Upon taking ownership of Twitter shares, he made several significant changes within the company structure. Key personnel like finance head Ned Segal and legal policy chief Vijaya Gadde were let go under Musk’s new direction.

In addition to these organizational shifts, Elon also expressed interest in improving content moderation policies on the platform. He tweeted about the formation of a “Content Moderation Council,” which would involve users in deciding platform rules and policies, potentially addressing concerns over political bias censorship.

Musk’s acquisition also speculated possible new features for Twitter. In April 2023, he announced plans to introduce Twitter Blue, a subscription service offering exclusive perks like an edit button for tweets and other enhancements designed to improve user experience on the platform.

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Promoted Tweets & Advertising Strategy Shifts

  • In response to investor concerns regarding ad revenue growth, Musk has hinted at potential changes in Twitter’s advertising strategy. This could include revamping promoted tweets or introducing new formats that better engage users and generate higher returns for advertisers.
  • Elon Musk’s influence as CEO may lead to more innovative approaches within the company’s marketing strategies, such as incorporating Tesla branding into Twitter promotions or exploring partnerships with other tech giants like SpaceX.

With Elon Musk now leading one of the world’s most influential social media companies, how his unique vision will shape its future direction amidst ongoing challenges faced by this global communications giant is anticipated. 

Jack Dorsey’s time as CEO of Twitter has been the most noteworthy in a series of tumultuous leadership changes. Despite this, the company has continued to expand and develop new features under Elon Musk’s acquisition of the platform; in particular, acquisitions such as Periscope and Spaces are set to revolutionize how people interact on social media.

Key Takeaway: 

Elon Musk acquired Twitter for $43.2 billion in 2023 after Jack Dorsey stepped down as CEO again. Musk made significant changes within the company, including improving content moderation policies and introducing a subscription service called Twitter Blue, while also hinting at potential advertising strategy shifts to generate higher returns for advertisers.

Expansion Through Acquisitions & New Features

To stay ahead of the competition, Twitter has adopted a strategy of aggressive expansion through acquisitions and new features. This expansion has been achieved through acquisitions of startups like Periscope, which allowed users to broadcast live video streams directly from their Twitter feed, and by introducing new features such as Spaces.

Acquisition of Periscope

In 2015, Twitter acquired the live-streaming app Periscope for a reported $86 million. The acquisition aimed to strengthen Twitter’s foothold in real-time content sharing, allowing users to share their experiences instantly with followers worldwide. Periscope was closed in March 2023, but its capabilities were incorporated into Twitter’s main platform, guaranteeing that live streaming is still a key part of the user experience.

Launching Spaces Feature

In response to the growing popularity of audio-based chatrooms on apps like Clubhouse, Twitter introduced a new feature called Spaces. Launched in December 2020, Spaces allows users to create virtual rooms where they can host conversations with other participants who join via voice chat. This enables people around the world to connect more intimately through shared interests or topics while also providing marketers and influencers with another avenue for engaging audiences.

Twitter has made several smaller moves aimed at enhancing its platform. For example, the company announced the acquisition of Threader, an app that simplifies reading Twitter threads by turning them into more digestible stories. Additionally, in 2023, Twitter introduced a subscription service called Twitter Blue to provide paying users with exclusive features such as undoing tweets and customizing their app icons.

Despite facing numerous challenges throughout its existence, Twitter has managed to remain relevant by continually evolving its platform through acquisitions and feature updates. These efforts have allowed it to maintain a strong presence in today’s fast-paced digital landscape while also providing new opportunities for businesses seeking innovative ways to reach audiences via promoted tweets or other advertising strategies.

To stay ahead of its rivals, Twitter has implemented a strategy of acquisitions and the introduction of novel features; however, further developments are necessary.  

Key Takeaway: 

Twitter has expanded through acquisitions and new features, such as Periscope for live streaming and Spaces for audio-based chatrooms. Despite facing challenges, Twitter remains relevant by evolving its platform to provide opportunities for businesses seeking innovative ways to reach audiences via promoted tweets or other advertising strategies.

The Impact of the COVID-19 Pandemic on Twitter

As the COVID-19 pandemic spread across the globe, Twitter struggled to grow its business, emphasizing a change in direction under new leadership. With Elon Musk now at the helm, the future remains uncertain yet potentially exciting given his track record of innovation within various industries.

Struggles during the pandemic

The global health crisis due to COVID-19 had a significant impact on many businesses, including social media companies like Twitter. The challenges were faced in maintaining user engagement and attracting advertisers amidst economic uncertainties. As people used digital platforms for news updates and communication during lockdowns, it became increasingly important for social media companies like Twitter to adapt their strategies and offer relevant and engaging content.

  • User growth: Despite an initial surge in usage due to widespread lockdowns early in the pandemic, Twitter’s user growth slowed down significantly, raising concerns among investors about its long-term prospects.
  • Ad revenue: Many businesses cut back on advertising spending as they grappled with financial hardships caused by the pandemic, leading to a decline in ad revenues for social media platforms like Twitter.
  • Moderation challenges: The influx of misinformation related to COVID-19 created additional pressure on content moderation teams at Twitter who were already grappling with political controversies surrounding elections worldwide.

Potential growth opportunities under Elon Musk

Under Elon Musk’s ownership, Twitter has gained a fresh energy that could lead to significant changes in how it operates.

  • Innovative features: Under Musk’s leadership, Twitter may introduce new features or services that cater to users’ evolving needs and preferences, such as enhanced privacy options or AI-driven content curation.
  • Improved monetization: As an entrepreneur with experience across multiple industries like automotive (Tesla) and renewable energy (SolarCity), Elon Musk might explore alternative revenue streams for Twitter beyond traditional advertising models, including subscription-based offerings like Twitter Blue.
  • Better governance: With his reputation on the line, it is likely that Elon Musk will push for improved corporate governance at Twitter by addressing issues related to content moderation policies and ensuring transparency in decision-making processes. This could include establishing a more diverse Content Moderation Council or implementing stricter guidelines against misinformation.

The COVID-19 pandemic has undoubtedly left its mark on businesses worldwide, but with change comes opportunity. As Elon Musk takes charge of Twitter after acquiring shares worth $43.2 billion, there are high hopes for innovation and transformation within this iconic social media company.

Key Takeaway: 

Twitter faced struggles during the COVID-19 pandemic, including a slowdown in user growth and a decline in ad revenue. With Elon Musk now at the helm, there are hopes for innovative changes such as new features or services, improved monetization, and better governance.

FAQs in Relation to Who Owns Twitter? A Brief History of the Company

Twitter is a social media company that was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. The company’s ownership has since evolved with various stakeholders and investors over time.

Throughout its history, Twitter has experienced rapid growth, becoming an influential news source during events like the Arab Spring protests and Obama’s presidency. However, the company has also faced business viability concerns due to slowing user growth rates and controversies surrounding political bias allegations.

In 2023, Elon Musk announced that he had acquired a majority stake in Twitter for $43.2 billion. Prior to this, multiple shareholders owned portions of Twitter, including the founders and large institutional investors.

Twitter has launched new features over the years, such as Spaces and Promoted Tweets, and has also faced challenges with content moderation, leading to the creation of a Content Moderation Council.

Despite its ups and downs, Twitter remains a popular social media platform with a large user base and a prominent place in the world of online communication.


X, previously known as Twitter has come a long way since its founding in 2006. From its early days as a platform for sharing short messages, it has evolved into a major news source and political tool, faced controversies and challenges, expanded through acquisitions and new features, and struggled during the COVID-19 pandemic. Elon Musk’s recent acquisition of Twitter for $43.2 billion is just the latest chapter in this company’s fascinating history.

If you’re curious about the history of Twitter and its ownership, Project Wall Blog is a great resource to explore. A Brief History of the Company,” be sure to check out WallBlog.com. At Project Wall Blog, our professionals can provide guidance and knowledge on the subject of digital marketing and social media management to aid your business in its online ventures.

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Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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