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7 Snapchat Strategies to Boost Your Business Presence

As a business owner or marketer, leveraging Snapchat’s unique features can significantly boost your brand’s visibility and engagement. This platform is particularly attractive to younger users, making it an excellent choice for connecting with this group.

Using Snapchat for building a brand presence is a smart move for many businesses. It helps you connect with the younger generation, shows the brand’s playful side, and increases brand awareness.

Snapchat Strategies

Maximizing Your Snapchat Reach

In today’s digital world, it is important for businesses to maximize their approach on social media platforms like Snapchat. With over 280 million daily active users, Snapchat offers a unique opportunity to connect with your target audience and boost engagement. 

A. Optimize Your Profile

Ensure that your profile is a clear representation of your brand and contains relevant information such as website links or contact info, with a compelling profile picture and memorable username that reflects your business.

B. Build a Strong Network of Followers

By promoting your account through various marketing channels like blog articles and email newsletters, you can increase your audience size on Snapchat. Encourage existing customers to follow you by offering exclusive content or discounts available through Snapchat.

C. Collaborate with Influencers

Collaborating with influencers in your industry can help brand exposure to new audiences and increase overall engagement rates. Find potential influencer partners who align well with both demographics and values of the company before proposing collaboration opportunities.

D. Daily Posting Schedule & Consistency

  • Maintain consistency in posting frequency: Post at least once per day but avoid over-posting.
  • Schedule posts during peak hours: Analyze user data insights gained from the app itself (or third-party tools) to determine optimal times for posting based on audience activity levels throughout different days/times-of-day periods.

E. Utilize Snapchat Features to Engage Users

Employ Snapchat’s distinctive characteristics, including lenses, filters, and stickers to generate resonating content that your viewers will appreciate. Take advantage of Snapchat for Business tools, such as Sponsored Lenses or Geofilters, which can help increase brand visibility.

F. Cross-Promote Your Content on Other Platforms

Promote your Snapchat account across other social media platforms by sharing teasers or previews of upcoming content only available on Snapchat. This approach not just brings in current supporters, but also attracts potential users.

By incorporating these strategies and staying up-to-date with the latest trends and updates from Snapchat itself (such as their recent introduction of Spotlight), businesses can effectively increase their reach on this popular platform while keeping users engaged through creative storytelling techniques tailored specifically towards mobile audiences.

Crafting the Perfect Snapchat Story

Companies should create an alluring, enthralling, and engaging Snapchat story that resonates with their followers.

A. Start with a Strong Opening

The first few seconds of your story are critical in grabbing your viewers’ attention. Make sure you start with a strong opening that immediately hooks them in and urges them to continue watching. This could be an intriguing question, a bold statement, or even just a visually appealing image or video clip.

B. Keep It Short and Sweet

Snapchat stories should be concise yet impactful as each snap lasts only 10 seconds at most before disappearing forever. Aim for quality content; short but packed full of value – whether it’s informative, entertaining, or both.

C. Use Creative Visuals

Use Snapchat’s various creative tools such as AR lenses, filters, stickers, and text overlays to give your visuals a unique touch and make them more engaging. 

D. Diversify Your Content Formats:

  • Videos: Create short videos showcasing behind-the-scenes footage or product demonstrations.
  • Images: Share eye-catching images featuring new products or services.
  • Polls: Use Snapchat’s poll feature to gather feedback or opinions from your audience.

E. Tell a Compelling Story

A successful Snapchat story should have a clear narrative that keeps viewers engaged from start to finish. Ensure that each snap contributes to the overall storyline, and consider using captions or voiceovers to provide context when necessary. Storytelling can help create an emotional connection with your audience and make them recognize and remember your brand.

F. Include Calls-to-Action (CTAs)

Incorporate CTAs throughout your story where appropriate to drive engagement – whether asking them to visit your website, sign up for a newsletter, or participate in a contest. Be strategic with placement; don’t overwhelm viewers but ensure they know your requirements.

Leveraging Snapchat Ads

Businesses should explore various advertising platforms to reach their target audience effectively such as Snapchat Ads. 

Types of Snapchat Ads

  • Snap Ads: These are full-screen vertical video ads that appear between users’ stories or within the Discover section. Snap ads can include attachments like app installs, lead generation forms, or links to your website.
  • Story Ads: Story ads allow you to create a branded tile within the Discover section that leads users to a collection of three-to-twenty Snaps with different types of media (photos, videos, GIFs).
  • Lenses AR Experience: Lenses are interactive augmented reality experiences that overlay graphics on top of user-generated content. Brands can create sponsored lenses for users to engage with and share.
  • Filters: Create custom filters based on location or specific events like product launches and promotions.

Selecting Your Target Audience

To ensure the correct approach to your ad, utilize Snapchat’s advanced targeting options such as demographics (age group), interests (sports enthusiasts), behaviors (online shoppers), and custom audiences created from email lists or previous engagement data. 

Creative Best Practices for Snapchat Ads

To create engaging ads that resonate with your audience, follow these best practices:

  • Keep it short and sweet: Snapchat users are accustomed to consuming content quickly so, aim for a video ad length of 3-5 seconds.
  • Showcase your brand early: Include your logo or product within the first few seconds of the ad to establish brand recognition.
  • Design for sound on: Although many users watch videos without sound, incorporating music or voiceovers can enhance the overall experience when they do have their volume up.
  • Use clear call-to-actions (CTAs): Make sure you include a compelling CTA in your ad, such as “Swipe Up” to visit a website or “Install Now” for app downloads.

Measuring Ad Performance

Analyze metrics like impressions, swipe-ups, and conversions using Snapchat’s Ads Manager and regularly review this data to optimize campaigns and improve return on investment (ROI).

Analyzing Your Snapchat Performance

Measuring the success of your Snapchat campaigns is essential for optimizing them and achieving better results. 

A. Key Metrics to Track

  • Views: The number of times users have viewed your snaps or stories is a direct indicator of engagement with your content.
  • Screenshots: When users take screenshots of your snaps, it shows that they find value in what you’re sharing. This metric can help gauge interest in specific content types or topics.
  • Follower Growth: Tracking the growth rate of followers over time allows you to evaluate how well you are attracting new audience members and retaining existing ones.
  • Completion Rate: Monitoring how many people watch an entire story from start to finish helps determine if viewers are engaged throughout its duration or losing interest partway through.

B. Using Snapchat Insights

Have a public profile set up as either a Creator Account or Business Account on Snapchat to access detailed analytics about your account’s performance. Once done, navigate to the “Insights” tab within the app where you’ll find valuable data such as Story Views, View Time, Audience Demographics, and more. Use these insights to identify trends in user behavior and tailor future content accordingly.

C. Third-Party Analytics Tools

Several other tools offer advanced analytics capabilities for deeper analysis. Some popular options include Snaplytics, Delmondo, and Mish Guru. These platforms can help you track metrics such as audience growth, engagement rates, and content performance over time.

D. A/B Testing on Snapchat Ads

When running paid campaigns on Snapchat, it’s essential to test different ad variations to identify effective creatives and targeting strategies. Utilize the platform’s built-in A/B testing feature by creating multiple ad sets with varying elements like images, text overlays, or calls-to-action. Note their performance closely and optimize your ads based on data-driven insights.

Creating Engaging Content on Snapchat

In the world of social media, creating engaging content is important to keep your audience interested and coming back for more. Snapchat is no exception; its unique format allows users to share short-lived photos and videos with their followers which keeps them engaged.

Share Behind-the-Scenes Moments

By providing your audience with exclusive access to the inside information about your business or life, you can create a connection that will keep them returning. This includes sneak peeks at upcoming products, glimpses into your content creation, or even just casual snapshots of your surrounding which creates an atmosphere of genuineness and relatability, resulting in ongoing engagement with viewers.

Create Interactive Content

Snapchat’s interactive features like polls and question stickers allow users to engage directly with their followers through their Stories. Use these tools creatively by asking for opinions about new product ideas or hosting Q&A sessions where fans can ask questions about anything related to your brand or industry.

Leverage Influencer Partnerships

Collaborating with relevant influencers within your niche who have a strong presence on Snapchat can be an effective way to boost engagement levels among both existing followers and potential new ones alike. 

Offer Exclusive Deals and Promotions

Use Snapchat to offer exclusive discounts or promotions that are only available to your followers. This will not only encourage users to follow your Stories but also create a sense of urgency around taking advantage of these limited-time offers. It’s also an excellent way to drive sales and boost brand loyalty among your audience.

Tell Compelling Stories

Focus on telling compelling stories through the content you share on Snapchat. Whether it’s showcasing the impact of your products in real-life situations or sharing customer testimonials that highlight their experiences with your brand, make sure each Story leaves viewers anticipating more by weaving together narratives that resonate with them emotionally.

Utilizing Geofilters on Snapchat

By using geofilters, businesses can create memorable experiences for users in specific locations that will make their brand stand out and engage with the target audience. 

A. Benefits of Using Geofilters

  • Increase Brand Awareness: Custom geofilters help promote your brand by allowing users to add branded overlays to their snaps when they’re within a certain location.
  • Create Unique Experiences: By designing creative and visually appealing filters, you can encourage users to share their experiences at events or venues associated with your brand.
  • User-Generated Content: When people use your geofilter, they essentially become ambassadors for your brand as they share content featuring it with their friends and followers.

B. Tips for Creating Effective Geofilters

  1. Select the Right Location: Select a location where you expect high foot traffic from potential customers or attendees at an event related to your business. 
  2. Create Visually Appealing Designs: Your filter should be captivating while still maintaining consistency with your branding elements like colors, fonts, and logos. Canva is a popular tool for designing custom Snapchat filters with ease.
  3. Keep it Simple: Avoid overcrowding your design with too many elements or text. Stick to one main focal point and use clear typography.
  4. Promote Your Geofilter: To maximize engagement, share your geofilter on other social media platforms and encourage users to snap and share their experiences using it. You can also include instructions to access the filter in promotional materials like event invitations or posters.

Integrating Other Platforms with Snapchat

In order to expand your reach, it is critical in the digital age to take advantage of multiple social media platforms. 

Cross-Promoting Content Across Platforms

Promote your Snapchat content on other social media platforms to increase visibility. Share teasers or snippets of your Snapchat stories on Instagram Stories, Twitter posts, or Facebook updates to entice users from those platforms to follow you on Snapchat. You can also include a call-to-action (CTA) in these posts encouraging people to add you by providing them with your unique Snapcode or username.

Leveraging Influencer Partnerships

Partnering with influencers who have an established presence across various social media platforms can help amplify the resonance of your content beyond just one platform like Snapchat alone. Collaborate with influencers for joint campaigns where they share exclusive content related to your brand through their own accounts as well as yours.

Synchronizing Social Media Profiles

  • Add links: Make sure that all of your profiles are connected by adding links between them wherever possible – this includes linking back from each profile page itself (e.g., including clickable icons).
  • Consistent branding: Ensure that your brand’s visual identity is consistent across all platforms, including logos, colors, and fonts. This will help create a cohesive experience for users who follow you on multiple channels.
  • Share milestones: Celebrate achievements such as reaching a certain number of followers or launching a new product by sharing them across all social media profiles to increase engagement and foster community spirit among your audience.

Using Social Media Management Tools

For efficient management of the integration of various social media platforms with Snapchat, consider using social media management tools. These tools can help you schedule posts in advance, monitor performance analytics across different channels, and streamline communication between team members working on content creation. Some popular options include Buffer, Hootsuite, and Sprout Social.

FAQs in Relation to Snapchat

While Snapchat is designed for users aged 13 and older, it’s essential to consider your child’s maturity level before allowing them access. Monitor their online activity and educate them about internet safety. For more guidance on age-appropriate social media use, consult resources like Common Sense Media.

Snapchat requires users to be at least 13 years old. However, you should assess your teenager’s maturity and understanding of digital citizenship before granting permission. Establish clear rules and expectations for responsible usage, while also maintaining open communication about their experiences on the platform.

Snapchat has influenced society by changing how people communicate through visual storytelling and ephemeral content sharing. It encourages creativity with its unique features such as filters, lenses, and geofilters. Additionally, it impacts marketing strategies by offering businesses a new way to engage with audiences through ads or influencer partnerships.

  1. Encourages creative expression using filters, lenses, stickers, and drawings
  2. Promotes real-time engagement between friends via instant messaging
  3. Offers businesses innovative advertising opportunities targeting specific demographics


In conclusion, Snapchat offers a unique platform for businesses and marketers to reach younger audiences in real-time. By using features such as Snapchat Stories, Ads, Geofilters, and integrating with other platforms, businesses can create engaging content that resonates with their target audience.

However, it’s important to analyze your performance on the platform and continuously craft compelling content to maintain audience engagement. With these strategies in mind, you can maximize your reach on Snapchat and connect with potential customers like never before.

If you’re looking to take your social media marketing efforts to the next level using platforms like Snapchat or others available online today, then check out WallBlog

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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