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Snapchat Stats for Marketers: What You Need to Know in 2023

In this comprehensive guide on “Snapchat Stats for Marketers: What You Need to Know in 2023,” we will delve into the latest Snapchat statistics and how they can impact your marketing strategies. As a prominent social media platform, it’s essential for marketers to comprehend its user base, engagement levels, and advertising prospects.

Snapchat has revolutionized the way people connect, communicate, and consume content, making it a goldmine for marketers seeking to engage with a young, dynamic audience.

With over 280 million daily active users and more than 5 billion snaps created daily, Snapchat offers a unique opportunity to reach and captivate a vast user base. From its innovative AR filters to disappearing content, Snapchat has created an immersive and interactive experience that resonates with millennials and Gen Z users.

Whether you’re an experienced marketer aiming to embrace the influence of Snapchat or a hopeful entrepreneur striving to differentiate your brand, Snapchat Stats for Marketers provides you with the knowledge and tools to confidently navigate this dynamic platform. Prepare yourself to utilize the valuable insights derived from Snapchat’s statistics and transform your marketing strategies.

Snapchat Stats

Understanding Snapchat’s User Base

As a marketer, understanding Snapchat’s user base is crucial to create and executing successful campaigns on this platform. With over 293 million daily active users worldwide, Snapchat offers extreme potential for businesses to reach new audiences.

Audience Demographics

Snapchat is a great platform for companies targeting younger audiences, as the majority of its users are aged 18-24. According to Statista data from January 2023, approximately 48% of US adult internet users within this age group use this platform daily.

Global Presence

Snapchat has an impressive global presence with its largest markets being North America, Europe, and Asia-Pacific regions. This provides opportunities for marketers who want to tap into international audiences or expand their brand awareness beyond local markets.

User Behavior and Preferences

  • Frequent Usage: On average, Snapchat’s users use the app more than 30 times per day, offering multiple touchpoints for your marketing messages.
  • Ephemeral Content: The disappearing feature of snaps encourages quick consumption and engagement with content that feels authentic and unfiltered.
  • Visual Appeal: Snapchat is a highly visual platform, with users responding well to creative and compelling content. Brands that use visuals will have an advantage in grabbing user attention.

Niche Communities

Snapchat’s Discover feature allows users to explore curated content from publishers, creators, and influencers based on their preferences. This presents an opportunity for marketers to target niche communities by creating customized content or collaborating with relevant influencers.

It’s essential for marketers to understand Snapchat’s user base demographics, preferences, and behavior patterns for maximum reach. By utilizing the knowledge of Snapchat’s user base, marketers can drive more effective and appealing campaigns for their desired demographic.

Analyzing Snapchat’s Engagement Rates

To unveil opportunities for greater visibility on Snapchat, comprehensive information on the platform’s engagement rates is required

Average View Time

The average view time is an important metric that indicates time spent by users on watching your content. According to Business of Apps, the average daily time spent by users on Snapchat is around 30 minutes. To capture attention within this limited time frame, create short, engaging videos with clear messaging and compelling visuals.

Snap Completion Rate

This measures the percentage of viewers who watch your entire Snap without skipping or exiting prematurely. A high completion rate indicates captivating content that keeps users engaged until the end. Monitor this KPI closely and try different creative approaches to understand what resonates best with your target audience.

Swipe-Up Rate

Including calls-to-action (CTAs) in your Snaps motivates users to swipe up for more information or visit external links related to your campaign objectives. A higher swipe-up rate reflects effective CTAs driving desired actions from viewers. Test multiple CTA variations, such as text overlays or animated elements, and track their performance using Snap Ads Manager.

Tips for Boosting Engagement Rates:

  • Create Authentic Content: Focus on sharing genuine and relatable experiences that showcase brand personality.
  • Leverage Influencers: Partnering with influencers can help amplify your message and increase engagement. Research relevant Snapchat influencers in your niche for potential collaborations.
  • Use Interactive Features: Snapchat offers various interactive features like polls, quizzes, and stickers that encourage user participation that can be used to drive higher engagement rates.

Analyzing Snapchat’s engagement rates is crucial for marketers seeking increased visibility on the platform. By understanding key metrics along with implementing strategies you can optimize your campaigns for maximum impact.

Exploring Snapchat Ads and Promotions

Snapchat provides a range of advertising choices to help you in ROI optimization. 

Snap Ads

Snap Ads are full-screen vertical video ads that appear between users’ Stories or within Discover content. These ads can be up to 10 seconds and feature a potential swipe-up CTA, enabling users to access more info or go directly to an online site from the advertisement.

Story Ads

Story Ads allow advertisers to create branded tiles within Snapchat’s Discover section. Through tapping on these tiles, users experience a series of Snaps created by the advertiser. This format provides an immersive storytelling experience while giving marketers control over their narratives.

Lenses & Filters

  • Lenses: Lenses, also known as Augmented Reality (AR) experiences, enable users to interact with branded elements using their camera viewfinder. Advertisers can create custom lenses that motivate user engagement and sharing among friends.
  • Filters: Filters also increase brand visibility. Custom filters can be designed with branded elements and made available within a specific geographic area or during special events.


Snapchat Commercials are non-skippable video ads that play within Snapchat’s premium content offerings, such as Shows and Publisher Stories. Advertisers can take advantage of the secure, engaging atmosphere provided by Snapchat to target their desired viewers.

Tips for Effective Snapchat Advertising

  • Create eye-catching visuals: It’s essential to use striking images and videos that resonate with your target audience in a limited time frame.
  • Incorporate clear CTAs: Encourage users to take action by including direct instructions like “Swipe up” or “Tap here.”
  • Target strategically: Utilize Snapchat’s targeting options, such as demographics, interests, behaviors, and custom audiences based on your own data sources.
  • Test different ad formats: Experiment with various ad types and creative approaches to decide the best for your campaigns.

To maximize ROI from Snapchat advertising efforts, consider exploring these different ad formats. By creating engaging experiences made specifically for Snapchat users, you’ll be well-positioned for success in this rapidly evolving digital landscape.

Tracking Snapchat Performance Metrics

Information about your campaigns is crucial for understanding the effectiveness of your marketing efforts on Snapchat. By tracking performance metrics, you can identify areas where improvements are needed and make data-driven decisions to optimize future content.

Key Metrics to Monitor

  • Views: The number of times users have viewed your Snap or Story. This metric helps monitor the reach and visibility of your content.
  • Screenshots: A screenshot of your Snap, is an indication that your content is engaging enough to save for later reference for the users. Monitoring screenshots can help you understand preferable content among your audience.
  • Fall-off Rate: The percentage of users who exit before completing a view-through of your entire Story sequence. A high fall-off rate may indicate that viewers lose interest in the middle, signaling potential issues with pacing or relevance.
  • Completion Rate: The percentage of users who watch all Snaps within a Story from start to finish without exiting prematurely. High completion rates suggest strong engagement and compelling storytelling.

Using Analytics Tools for Tracking Performance

Consider using other analytics tools designed specifically for Snapchat like Snaplytics, as well as native features available through Snapchat’s business platform such as Insights and Ads Manager reports. By using the data from analytics tools, marketers can optimize their content strategy for maximum impact.

Analyzing Metrics to Optimize Content Strategy

Once you have collected performance data, it’s essential to analyze the metrics and identify trends or patterns that can inform future content decisions. For example:

  • If certain types of Snaps consistently receive higher view counts, consider creating more similar content in the future.
  • If a particular Story format results in high completion rates, try replicating this structure across different topics or themes.
  • If fall-off rates are persistently high for specific Stories, reevaluate their pacing or relevance to ensure they maintain viewer interest throughout the entire sequence.

By regularly tracking Snapchat performance metrics and adjusting your content strategy accordingly, you’ll be better equipped to create engaging experiences that resonate with your target audience and drive desired outcomes for your brand.

Optimizing Content for Snapchat Users

Creating engaging experiences on Snapchat is essential to grab the attention of its users and generate results from your marketing efforts. 

Utilize Vertical Video Format

Snapchat primarily uses a vertical video format that takes up the entire screen of a user’s device, making it more immersive than traditional horizontal videos found on other platforms. Ensure your content is designed in this vertical format, taking advantage of the full-screen experience offered by Snapchat.

Leverage Platform-Specific Features

Snapchat offers various creative tools such as filters, lenses, stickers, and text overlays that can help make your content stand out among competitors while also resonating with users who are familiar with these features. Experiment with different combinations of these elements to create captivating visuals that encourage interaction and sharing.

Emphasize Ephemeral Content

One major aspect of Snapchat is its focus on ephemeral content – snaps disappear after being viewed or within 24 hours if posted as part of a Story. This creates a sense of urgency among users to view and engage with content before it disappears forever. To capitalize on this feature:

  • Create time-sensitive promotions or exclusive deals available only through your Snapchat account.
  • Share behind-the-scenes looks at events or product launches in real-time to generate excitement among followers.

Focus On Authenticity

Snapchat users tend to value authenticity and relatability over highly polished content. Focus on showcasing the human side of your brand by sharing candid moments, featuring real customers or employees, and using a conversational tone in captions and voiceovers in your snaps.

Incorporate User-Generated Content (UGC)

Encouraging followers to make content with your brand can be an effective way of boosting engagement and developing trust among prospective customers. You can incorporate UGC into your Snapchat marketing strategy by:

  • Hosting contests that encourage users to submit snaps featuring your products or services.
  • Sharing user-created content on your own account with proper credit given.

By optimizing content for Snapchat’s unique platform features and audience preferences, you’ll be better equipped to capture the attention of its users and drive meaningful results from your marketing efforts.

Measuring the Impact of Snapchat Marketing

To assess the success of your Snapchat campaign, evaluate its ROI and other metrics. 

Setting Clear Goals and Objectives

Start by setting clear goals and objectives that align with your overall business strategy. This could include increasing brand awareness, driving website traffic, or generating leads for a specific product or service.

Identifying Key Performance Indicators (KPIs)

Identify key performance indicators (KPIs) that will help you track progress toward these goals. Common KPIs for Snapchat marketing might include:

  • Snap views: The number of times users views your snaps
  • Screenshot rate: The percentage of viewers who take screenshots of your content
  • Follower growth: How quickly you’re gaining new followers over time
  • Engagement metrics: Metrics such as swipe-ups on links in stories or responses to polls within snaps can indicate user interest in what you’re sharing.

Tracking Results Over Time

Analyze the performance of each campaign against its set KPIs by tracking results over time using tools like Snaplytics or native analytics provided by Snapchat itself (Snapchat Insights). 

Comparing ROI Across Platforms

It’s essential to compare the ROI of your Snapchat marketing efforts with other platforms such as Facebook, Instagram, and Twitter. This will help you determine if Snapchat is delivering a higher return on investment than other channels and whether it deserves more or less focus in your overall marketing strategy.

A/B Testing Content and Ad Creatives

One way to improve the effectiveness of your Snapchat campaigns is by A/B testing different content types or ad creatives. For example, test variations of snap copy, visuals, calls-to-action (CTAs), or even targeting options to identify which combinations drive the best results for each campaign objective.

Utilizing Advanced Strategies for Snapchat Success

Implement advanced strategies that cater to the platform’s unique features and audience preferences. 

Leverage Influencer Partnerships

Utilizing influencers with a large following on Snapchat can increase your brand’s visibility and credibility. By partnering with relevant influencers in your niche, you can tap into their established audiences and drive more engagement for your content or promotions. To find suitable influencers, consider using platforms like Snapfluence or Grapevine Logic.

Experiment with AR Lenses and Filters

Snapchat is known for its innovative augmented reality (AR) lenses and filters that allow users to add fun effects to their snaps. Brands can create custom lenses or filters as part of their marketing strategy, providing an interactive experience that encourages user-generated content. For inspiration, check out successful examples from brands like Taco Bell or Gatorade.

Use Story Ads for Long-form Content

Snapchat Story Ads, which appear within the Discover section of the app, allows brands to showcase a series of Snaps with more in-depth content. This ad format is ideal for sharing long-form narratives, tutorials, or behind-the-scenes footage that can captivate your target audience.

Optimize Ad Targeting

Make the most out of Snapchat’s robust targeting options by segmenting your audience based on factors like demographics, interests, behaviors, and location. By tailoring your ads to specific user groups, you can increase their relevance and effectiveness. 

Monitor Competitor Strategies

Track the activities of other companies in your sector on Snapchat to spot patterns and practices that could be applied to your own tactics. Tools like Social Insider offer competitive analysis features specifically designed for Snapchat marketing campaigns.

FAQs in Relation to Snapchat Stats for Marketers: What You Need to Know in 2023

Yes, Snapchat remains relevant in 2023 as a popular social media platform for younger audiences. Its unique features like ephemeral content and AR filters continue to attract users, making it an effective marketing channel for businesses targeting Gen Z and millennials.

In 2023, the majority of Snapchat’s user base consists of individuals aged between 13-34 years old. The platform is particularly popular among Gen Z users who make up over half of its audience. Additionally, there is a relatively even gender distribution with slightly more female users than males.

Snapchat is primarily used by younger generations such as Gen Z and millennials. Users on this platform engage with short-lived visual content like photos and videos through stories or direct messages. It’s also common for celebrities, influencers, and brands to use the app for promotional purposes.

Snapchat can be highly effective for marketing when targeting younger demographics due to its high engagement rates and unique ad formats such as sponsored lenses or filters. Brands can create authentic connections with their target audience through creative storytelling using visuals that resonate well with these age groups.


By exploring ads and promotions, tracking performance metrics, optimizing content, and measuring impact, businesses can develop advanced strategies for Snapchat’s success.

By 2023, it’s evident that Snapchat will remain a beneficial marketing resource for companies of all sizes. With its growing user base and high engagement rates, there are plenty of opportunities to reach new audiences and build brand awareness through the platform.

If you’re looking to take your Snapchat marketing efforts to the next level in 2023, consider partnering with Project. Let our professionals assist you in crafting engaging material that appeals to your desired demographic, leading to tangible outcomes for your organization. Contact us today at wallblog to learn more!

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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