HomeBlogWeb DesignBest Landing Page Builders for Boosting Conversions

Best Landing Page Builders for Boosting Conversions

Finding the right landing page builder for your business can be a challenging decision, but this compilation of top selections should help limit your alternatives. From AI-powered builders like Unbounce to user-friendly platforms like Wix and ClickFunnels, each option has its own unique features and benefits.

1. Unbounce – AI-Powered Landing Page Builder

Unbounce is a top landing page builder that offers an AI-powered feature called Smart Traffic, opt-in email popups, and sticky banners. It provides both the drag-and-drop Classic Builder and the AI-powered Smart Builder to cater to small offline businesses like dentists, lawyers, and plumbers. Integration with Zapier ensures seamless connectivity between various apps.

Smart Traffic for Optimizing Conversions

The innovative Smart Traffic feature in Unbounce uses machine learning algorithms to optimize your landing pages for better conversion rates. By analyzing visitor behavior on your website, it automatically directs them to the most relevant version of your page based on their preferences and browsing history. This results in increased engagement and higher chances of converting visitors into customers.

Classic and Smart Builders for Different User Needs

No matter what level of expertise you have in creating landing pages, Unbounce has got you covered with its two distinct builders: Classic Builder and Smart Builder. 

The Classic Builder, as the name suggests, is a traditional drag-and-drop tool that allows users complete control over their designs while offering advanced features such as parallax scrolling effects or custom CSS/JavaScript code implementation.

In contrast, the AI-powered Smart Builder is designed specifically for non-technical users who want professional-looking landing pages without having any coding knowledge or design skills required.

Zapier Integration for App Connectivity

To ensure a smooth workflow across all your marketing tools, Unbounce offers seamless integration with Zapier. This allows you to connect your landing pages with over 2,000 apps, such as CRM systems, email marketing tools, and analytics platforms. By automating data transfer between these applications, you can save time and streamline your overall digital marketing efforts.

2. Instapage vs. Unbounce – Customizable Template Showdown

As compared to Unbounce, Instapage stands out due to its extensive template options compared to Unbounce. This allows users more flexibility in creating beautiful landing pages designed specifically for their unique business needs.

Instablocks Feature for Custom Template Creation

The unique feature of Instapage called “Instablocks” sets it apart from other popular landing page builders. With this feature, users can create highly customizable templates by combining various pre-built sections or blocks that cater to different elements of a webpage, such as headers, footers, testimonials, pricing tables, and more. This drag-and-drop builder makes the process of designing professional-looking landing pages quick and easy, even for those without coding skills.

More Template Options than Unbounce

  • Variety: Instapage offers over 200 ready-made templates, while Unbounce provides around 100 templates. The wider range of choices ensures that you’ll find a design suitable for your specific industry or marketing campaign.
  • Niche-specific designs: Unlike some generic template options available on other platforms, Instapage’s collection includes niche-specific designs tailored towards industries like real estate, healthcare services, or e-commerce businesses.
  • Frequent updates: To keep up with modern design trends and user preferences, Instapage regularly adds new templates to their library, ensuring fresh content ideas are always at hand when needed.

When it comes to choosing between Instapage and Unbounce, consider factors such as your specific design requirements, customization needs, budget constraints, and desired level of integration with third-party applications. Ultimately, both platforms provide solid solutions for creating high-converting landing pages that can drive more leads and increase SEO traffic.

3. ClickFunnels – Funnel-Focused Landing Pages

The ClickFunnels builder tool offers a wide range of features and advanced options to help you create unlimited landing pages tailored specifically to your business needs. With its drag-and-drop builders, you can easily customize every aspect of your web pages without any coding knowledge required. Additionally, the platform includes pre-built templates and integrations with popular marketing tools like email campaign software and analytics tools, making it easier than ever to build high-converting funnels.

Segmented Landing Pages for Targeted Marketing Efforts

  • A/B Testing: ClickFunnels provides built-in A/B testing capabilities so you can optimize your landing pages based on real-time data and user feedback.
  • Email Automation: Seamlessly integrate with top email marketing tools such as Mailchimp or ActiveCampaign to automate follow-up emails after capturing leads from your landing page forms.
  • Sales Tracking & Analytics: Monitor key performance indicators (KPIs) like conversion rates, bounce rates, and average time spent on-page using the platform’s robust reporting dashboard.

ClickFunnels is an excellent choice for businesses looking to create a comprehensive sales funnel that can be segmented and targeted. Wix, on the other hand, offers an easy-to-learn landing page creator with over 50 integrated payment solutions.

4. Wix – Easy-to-Learn Landing Page Creator

If you’re looking for an easy-to-use landing page builder that offers a low learning curve, Wix is the perfect choice. This platform allows users to create beautiful and professional-looking one-page websites without any serious coding skills required. With over 50 integrated payment solutions, Wix caters to various business needs.

Intuitive Interface with Minimal Learning Curve

The intuitive interface of Wix makes it incredibly simple for beginners and experienced users alike to build landing pages designed specifically for their target audience. With Wix’s drag-and-drop builder, users can quickly customize their web pages by inserting text, images, videos, and other elements with ease. Additionally, Wix offers a wide selection of customizable templates to fit your needs.

Over 50 Integrated Payment Solutions

  • PayPal: One of the most popular online payment systems worldwide.
  • Square: A widely used mobile point-of-sale (POS) system suitable for small businesses.
  • Braintree: A comprehensive payment gateway offering global support.
  • Affirm: An innovative financing solution allowing customers to pay in installments.

In addition to these options, Wix also supports numerous other local and international payment gateways like Stripe, Worldpay, and Skrill, ensuring seamless transactions regardless of where your customers are located or what currency they use.

5 & 6. ConvertKit & Card – Email Newsletter Focused Builders

If you’re looking to create landing pages specifically designed for launching email newsletter campaigns, ConvertKit and Carrd are excellent choices. Both platforms offer restrictive layouts tailored towards capturing leads via email subscriptions, ensuring that your primary focus remains on building an engaged audience.

Restrictive Layout Designs Ideal for Newsletters

The limited layout options provided by ConvertKit and Carrd make it easy to design simple yet effective landing pages without getting overwhelmed with too many customization choices. This approach helps users maintain a clear goal of driving sign-ups for their newsletters while keeping the overall design clean and professional-looking.

Lead Capture Focused on Building an Engaged Audience

  • Email Marketing Tools: ConvertKit is primarily known as an email marketing tool that offers advanced features such as automation workflows, segmentation capabilities, and in-depth analytics tools. These features enable you to nurture your subscribers effectively once they’ve signed up through your landing page.
  • User-friendly Interface: Carrd’s minimalistic interface allows even beginners to create visually appealing one-page websites or landing pages within minutes. Integration with popular third-party services like Mailchimp, Google Analytics, and Stripe Payments provides the necessary tools to create effective landing pages.
  • Affordable Pricing Plans: Both ConvertKit and Carrd offer affordable pricing plans suitable for small businesses or individual bloggers who want a cost-effective solution for creating targeted newsletter-focused landing pages without compromising on quality or functionality.

7 & 8. HubSpot & OptimizePress – Feature-Rich Landing Page Solutions

Creating powerful and effective landing pages is essential for businesses to drive conversions and increase their online presence. Two feature-rich solutions that cater to different user needs are HubSpot and OptimizePress. Let’s dive into the unique features each platform offers.

Advanced Analytics Tools in HubSpot

HubSpot, a popular inbound marketing software, provides an intuitive landing page builder with advanced analytics tools that help users understand visitor behavior on their web pages. This enables marketers to make data-driven decisions when optimizing their content for better conversion rates. Some key features of HubSpot’s landing page builder include:

  • A/B testing capabilities for comparing different versions of a page.
  • Built-in SEO tools to optimize your content for search engines.
  • Email campaign integration allows you to nurture leads effectively.
  • An extensive library of professional-looking templates catering to various industries.

OptimizePress is Designed Specifically for WordPress

If you’re using WordPress as your website platform, then look no further than OptimizePress. Built specifically for WordPress environments, this solution allows users to create unlimited landing pages without any coding skills required. The drag-and-drop builder makes it easy even for beginners while offering advanced features like responsive design and custom CSS options. Key benefits of using OptimizePress include:

  • An exclusive WordPress plugin ensures seamless integration with your website.
  • Over 300 templates to choose from, catering to various niches and industries.
  • Membership site creation capabilities for building a loyal customer base.

In summary, both HubSpot and OptimizePress offer powerful features that can help you create professional-looking landing pages tailored to your specific business needs. While HubSpot’s advanced analytics tools enable data-driven decision-making, OptimizePress is an excellent choice for WordPress users seeking a dedicated solution. 

9 &10. GetResponse & Woorise – Optimized Responsive Design Platforms

Other options include GetResponse and Woorise which offer unique features to create beautiful, mobile-optimized AMP landing pages with ease.

Responsive Designs with GetResponse

GetResponse is a powerful marketing tool known for its email campaigns and automation capabilities. However, it also offers an advanced landing page builder designed to create unlimited responsive web pages that look great on any device. With over 180 ready-made templates available, you can quickly build professional-looking landing pages without the need for coding skills or design expertise.

  • Fully customizable templates to match your brand identity.
  • A user-friendly drag-and-drop builder makes designing easy.
  • Built-in analytics tools help track performance and optimize conversions.
  • A/B testing functionality allows experimentation with different design elements to find what works best for your audience.

All-in-One Marketing Solution from Woorise

Woorise, on the other hand, functions as an all-in-one marketing platform ideal for multiple purposes, including creating dedicated landing pages tailored towards specific goals such as lead generation or product promotion. Its versatility makes it suitable for different industries’ needs:

  • Create mobile-optimized AMP landing pages using their intuitive form builder tool.
  • Utilize the platform’s advanced features, such as social media integration, email marketing tools, and analytics, to maximize your SEO traffic.
  • Connect with popular apps like Mailchimp, Zapier, or Google Analytics to collect and examine data without interruption.

In addition to these platforms, Paperform is another option worth considering. It offers a versatile solution that can be used across various industries to create custom landing pages designed specifically for lead generation or product promotion. With its powerful form builder capabilities and responsive design options, you can easily create stunning landing pages tailored towards your specific goals.

GetResponse and Woorise offer optimized responsive design platforms that can help create device-responsive designs quickly. Moving on, we will look at Mailchimp and other alternatives for easy-to-use builders to further explore the options available.

Mailchimp & Other Alternatives – Easy-to-use Builders

The Mailchimp landing page builder allows users to create unlimited mobile-optimized AMP landing pages with ease. The drag-and-drop interface makes it convenient for even those without any prior design experience. Additionally, the platform offers various ready-made templates that can be customized according to your brand’s identity and marketing goals.

A variety of alternatives catering to diverse needs

  • Squarespace: Known for its visually stunning designs, Squarespace offers a range of professional-looking templates, advanced features like parallax scrolling effects, and seamless integration with email marketing tools such as MailChimp or Google Workspace.
  • LeadPages: As one of the top landing page builders in the market, LeadPages presents an extensive library of high-quality templates along with powerful A/B testing capabilities for optimizing conversion rates.
  • Thrive Architect: Designed specifically for WordPress websites, Thrive Architect offers a solid landing page builder tool with features like content boxes, countdown timers, and lead generation forms.
  • Lander: With its affordable pricing plans and user-friendly interface, Lander is an excellent choice for small businesses looking to create mobile-responsive landing pages without breaking the bank.
  • KickOffLabs: Focused on creating viral marketing campaigns, KickOffLabs provides advanced tools such as referral tracking, social media integration, and email automation to help you generate more leads through your landing pages.

How To Choose The Best Landing Page Builder?

When it comes to creating effective landing pages, having the right tools can make all the difference. A good landing page builder should provide you with everything you need to create professional-looking pages that convert visitors into customers. Here are some key features that any quality landing page builder should have:

Drag-and-Drop Builders

One of the most important features of a good landing page builder is an easy-to-use drag-and-drop interface. This allows you to quickly and easily customize your pages without needing any coding experience. Look for builders that offer plenty of pre-designed templates and elements so you can get started quickly.

Affordable Pricing

Creating multiple landing pages can become expensive if your chosen platform charges per-page fees or has high monthly subscription costs. Therefore, look for affordable options with unlimited mobile-optimized and ready-made templates.

  Email Campaign Integration

Your email list is one of your most valuable assets when it comes to marketing online, so your chosen platform must integrate seamlessly with popular email marketing services like Mailchimp or Hubspot’s form-builder tool.

Analytics Tools

To optimize your campaigns effectively, analytics data is crucial in measuring performance metrics such as conversion rates and click-through rates (CTR). Hence, look for platforms offering robust analytics tools built-in within their software, like Instapage, which provides real-time insights on visitor behavior across different channels, including social media ads.

If you’re ready to start building your landing pages today, check out our Wallblog.com to get even more tips on how to optimize them for success!


Landing pages can be built by business owners, marketers, bloggers, entrepreneurs, or founders who want to create an effective online presence. They may build their landing page using a landing page builder or hire professionals like web designers or marketing agencies that specialize in creating high-converting landing pages.

Instapage’s Enterprise plan is one of the more expensive options among popular builders with custom pricing based on individual requirements. However, prices vary depending on features offered and user needs. It’s essential to compare different platforms’ costs against their features before making a decision.

The ideal choice for affiliate marketing would be a platform that offers robust tracking capabilities and seamless integration with various affiliate networks. Both Unbounce and ClickFunnels are well-suited for this purpose due to their advanced analytics tools, A/B testing features, and easy-to-use interfaces.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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