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Facebook Ads Troubleshooting: Resolving Common Problems

When it comes to Facebook Ads Troubleshooting, various factors can impact the performance and delivery of your campaigns. As a business owner or marketer, understanding these challenges is crucial for optimizing your advertising efforts and achieving desired results.

Facebook Ads troubleshooting involves the process of identifying and resolving issues or challenges that arise during the creation, management, and optimization of Facebook advertising campaigns. It encompasses diagnosing problems, understanding their root causes, and implementing appropriate solutions to ensure the effective performance of ads.

Facebook Ads troubleshooting involves identifying and resolving issues that hinder the performance of advertising campaigns on the platform. Through careful analysis of performance metrics, investigation of potential causes, and the implementation of targeted solutions, advertisers can optimize their campaigns, improve results, and ensure successful outcomes from their Facebook Ads efforts.

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Facebook Ads Troubleshooting

Reasons for Facebook Ads Not Delivering

Understanding the common issues behind your ads not delivering can help you identify what is causing it and take steps to rectify it. 

Minimum audience size requirements

Facebook requires advertisers to target a minimum audience size of 1,000 users for an ad campaign to run effectively. If your targeted audience is too small or close to this threshold, Facebook may automatically deny your ads from running. 

To avoid this issue, consider broadening your targeting criteria to reach a larger number of potential customers.

Ad approval process and policy violations

All advertisements on Facebook must go through an ad approval process, during which they are reviewed against the platform’s advertising policies. 

If any aspect of your ad violates these guidelines – such as using prohibited content or making misleading claims – it may be rejected and prevented from running until necessary changes have been made.

Poor ad engagement or relevance score

Your advertisement’s performance is heavily influenced by its engagement rate (i.e., how often users interact with it) and relevance score (i.e., how well-targeted it is). 

Low scores in either area could result in reduced visibility on the platform due to limited delivery opportunities among competing ads with higher scores. To improve both metrics, focus on creating captivating content that resonates with users while ensuring accurate targeting based on their interests and behaviors.

  • Bonus Tip: A/B testing different ad creatives, such as images and headlines, can help you identify which elements resonate best with your target audience and improve overall engagement rates.

Read: Facebook A/B Testing

Increase Your Audience Size

To ensure your ads reach a wider audience, consider expanding your target demographic or broadening geographic regions. This will increase the chances of meeting Facebook’s minimum audience size requirement and improve ad delivery. 

By making these adjustments to your targeting settings, you can avoid common issues with Facebook Ads not delivering and maximize the impact of your campaigns.

Use Broader Interests or Behaviors for Targeting

Rather than focusing on narrow interests or behaviors, try using broader categories when setting up targeting options in Facebook Ads Manager. This approach allows you to tap into larger groups while still maintaining relevance to your product or service offerings.

Read: Manage a ban Facebook page

Expand Age Range and Location Settings

Widen strict age range limits of your target audience slightly to capture more potential customers without sacrificing too much specificity. Also, evaluate whether it is good for your business objectives to broaden location settings beyond specific cities or regions.

  • Age Range: If initially targeted at ages 25-34 years old only, try expanding it from ages 18-44 years old depending on the nature of the product/service being advertised.
  • Location: Instead of limiting yourself geographically (e.g., New York City), explore opportunities within an entire country (e.g., United States) if it aligns with your business goals.

Comply with Facebook Ad Policies

Ensuring that your ads comply with Facebook’s advertising policies is essential to avoid disapproval or delays in delivery. Understand their guidelines to create compliant content that resonates with users.

Review Prohibited Content Categories

Facebook has strict rules on the types of content allowed in advertisements to maintain a positive user experience

Some common categories of prohibited content include:

  • Adult products and services
  • Tobacco and related products
  • Dangerous or harmful products (e.g., weapons, explosives)
  • Misleading claims or false information
  • Hate speech, discrimination, or harassment

You can find a comprehensive list of these restrictions within the official Prohibited Content section of Facebook’s ad policy. 

Avoid Using Misleading Claims or Sensational Language

It’s crucial not to use misleading claims or sensational language in your advertisements. This type of language may lead users off target and result in negative experiences for them. 

To prevent such issues:

  • Familiarize yourself with the Misrepresentation Policy
  • Avoid using exaggerated statements about your product or service
  • Ensure all claims are accurate and can be substantiated with evidence

Improve Ad Engagement & Relevance Score

A low engagement rate may cause your ads not to deliver as expected. Improving the overall quality of your advertisements can boost user interaction rates which directly impact visibility on the platform. 

Test different creative elements such as images and headlines

To optimize ad performance, it’s necessary to experiment with various creative components like images, headlines, and call-to-action buttons. 

A/B testing is a useful method that allows you to compare multiple versions of an ad simultaneously to determine which one performs better. For example, Facebook’s split testing feature enables advertisers to test up to five variations of an advertisement at once.

  • Images: Test different visuals such as photographs or illustrations in varying styles and colors that align with your brand identity.
  • Headlines: Try diverse headline formats including questions, statements, or even emojis if appropriate for your audience.
  • Calls-to-Action (CTAs): Try using alternative CTA phrases or button designs that encourage users to take action after viewing the ad content.

Monitor performance metrics closely

Analyzing key performance indicators (KPIs) helps understand areas where improvements are required within your Facebook ads campaign. 

Regularly monitoring these metrics ensures that adjustments can be made promptly when needed so that campaigns continue delivering optimal results. Some important KPIs include click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI).

Facebook’s Ads Manager provides a comprehensive reporting tool that allows advertisers to track the performance of their campaigns in real time. 

Read: Facebook friend requests

Optimize Bidding Strategy & Budget Allocation

Adjusting your bidding strategies based on initial performance data is essential for increasing results while keeping costs under control. 

Starting with automatic bidding for the lowest cost allows flexibility in adjusting bids according to campaign needs. 

Utilize Automatic Bidding Options Initially

Facebook’s automatic bidding options are recommended to be used. This feature enables the platform to automatically adjust your bid amount within a specified range to get the most conversions or impressions at the lowest possible cost. 

To set up automatic bidding, follow these steps:

  • Navigate to your Ads Manager and select an existing ad set or create a new one.
  • In the “Budget & Schedule” section, choose either “Daily Budget” or “Lifetime Budget.”
  • Select “Lowest Cost” as your optimization goal under “Bid Strategy.”
  • If desired, you can also add a cost cap or bid cap by clicking on “Show Advanced Options.” However, be cautious when setting caps as they may limit ad delivery if set too low.

Analyze Performance Data Before Making Adjustments

Prioritize analyzing performance metrics before making any adjustments to your campaigns. 

Key performance indicators include the number of unique viewers who were exposed to your ads, CTR, CVR, and ROAS. By closely monitoring these indicators, you can identify areas for improvement and make data-driven decisions to optimize your campaigns.

For example, if you notice a low CTR but a high reach, it might be time to test different ad creatives or headlines. And, if the conversion rate is low despite a high CTR, consider reviewing your landing page experience or targeting settings.

FAQs about Facebook Ads Troubleshooting

Facebook ads may fail due to several reasons, such as insufficient audience size, policy violations, poor ad engagement or relevance score, and improper bidding strategy or budget allocation. To resolve these issues, ensure compliance with Facebook’s guidelines and optimize your targeting settings and creatives.

Common mistakes include targeting too narrow an audience, using low-quality images or copywriting that doesn’t resonate with the target market, violating ad policies by promoting prohibited content categories, or using misleading claims. Additionally, not monitoring performance metrics closely can lead to suboptimal results.

The biggest challenge with Facebook ads is achieving a high return on investment (ROI) while maintaining cost efficiency. This requires continuous optimization of ad campaigns through data analysis and testing different creative elements like headlines and images to improve engagement rates.

To fix non-delivering ads: increase your audience size by expanding age range/location settings; comply with Facebook Ad Policies; improve ad engagement/relevance score by testing different creatives; optimize bidding strategy/budget allocation based on performance data; utilize automatic bidding options initially for better delivery rates.


In conclusion, if you’re experiencing issues with your Facebook Ads not delivering, it could be due to minimum audience size requirements, ad policy violations, or poor engagement. However, you can optimize your bidding strategy and budget allocation for better results by increasing your audience size through broader targeting options, complying with Facebook’s ad policies, and improving the relevance score of your ads by testing different creative elements and monitoring performance metrics closely.

If you want to learn more about how to troubleshoot Facebook Ads effectively, check out The WallBlog post on Facebook Ads Troubleshooting today!

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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