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The Best Ecommerce Platforms Comparison Guide (2023)

In this comprehensive “The Best Ecommerce Platforms Comparison Guide (2023),” we delve into the top ecommerce platforms, comparing their features and functionality to help you make an informed decision for your online business. As a proprietor or business visionary, picking the correct stage can have a major effect on your prosperity in today’s computerized atmosphere.

Our guide covers a wide range of popular platforms, from industry giants like Shopify and BigCommerce to open-source solutions such as OpenCart and Prestashop. We also explore website builders with integration options like Squarespace and Ecwid, as well as niche-specific solutions like Big Cartel for artists and Zyro with its flexible selling features.

So let’s dive in!

The Best Ecommerce Platforms Comparison Guide – 2023

Here are the top 12 ecommerce platforms based on factors such as ease of use, scalability, and integration capabilities with other software providers, along with support for multiple storefronts across different channels.

1. Shopify: Best Platform for Selling

Shopify has established itself as one of the most popular ecommerce platforms in recent years due to its user-friendly interface and robust features that cater to both small and large-scale businesses alike. With Shopify’s extensive app marketplace and seamless integrations with various payment gateways and shipping carriers, you can easily customize your store according to your specific needs.


  • User-Friendly Interface: One of the biggest advantages of using Shopify is that it’s incredibly easy to use. You don’t need any coding experience or technical knowledge to set up your store.
  • App Market: With around 7,000 apps available in the Shopify App Store, there are plenty of options for customizing your store and adding new functionality.
  • Hosted Platform: Unlike some other platforms (such as WooCommerce), Shopify is a fully hosted solution. This means that they take care of all server maintenance and security updates so you can focus on running your business.
  • Pricing Plans: There are several pricing plans available depending on your needs – from basic plans for small businesses just starting all the way up to enterprise-level solutions with advanced features.


  • Limited Customization Options: The downside of having a user-friendly interface is that there are limits when it comes to customization options compared with open-source platforms such as Magento or WooCommerce.
  • No Free Plan: In contrast with some other e-commerce platforms like Big Cartel or Ecwid, which offer a free plan but with limited features, Shopify doesn’t offer a free plan.
  • Transaction Fees: While there are no transaction fees, if you use Shopify Payments as your payment gateway if you choose to use an external payment provider (such as PayPal), then additional fees will apply.
  • Add-On Costs: The cost of using the platform can quickly add up due to paid apps and themes in addition to monthly subscription costs. This could be a challenge for small businesses that want to keep their expenses low.

While Shopify is not perfect, it remains one of the most popular ecommerce platforms available today. It offers many advantages, such as its user-friendly interface and app market but also has some limitations, like customization options and pricing plans. Ultimately, whether or not Shopify is right for your business depends on your specific needs and goals.

2. BigCommerce: Overall Winner Among Ecommerce Platforms

BigCommerce, another leading player in the ecommerce space, offers powerful tools for creating highly customizable stores without requiring any coding knowledge. Its built-in SEO features help improve search engine rankings, while its multi-channel selling options allow you to reach customers through social media platforms like Facebook and Instagram.


  • App Market: BigCommerce has a large app market with over 600 apps to choose from. These apps can help you add new features to your store, improve SEO, manage inventory, and more.
  • Hosted Platform: With BigCommerce, everything is hosted on their servers, which means you don’t have to worry about managing software updates or security patches yourself.
  • No Limits on Products: You can sell unlimited products on this platform without any additional fees or restrictions.
  • All-in-One Solution: BigCommerce provides everything you need in one single platform, including hosting, payment gateway integration options, marketing tools such as email campaigns & social media integrations, a built-in analytics dashboard, and more.
  • Built-In Inventory Management: You won’t have to use third-party applications for tracking stock levels; instead, BigCommerce offers built-in inventory management capabilities.


  • Pricing Plans: The pricing plans may not be suitable for all businesses as they start at $39 per month, with transaction fees applicable if certain payment gateways are used.
  • Coding Skills: While BigCommerce offers a lot of customization options, some may require coding skills or the help of a developer.
  • Advanced Features: Some advanced features, such as abandoned cart recovery, are only available on higher-tier pricing plans.

BigCommerce is an excellent ecommerce platform that provides all-in-one solutions for businesses looking to sell online. However, its pricing plans and need for certain coding skills can be limiting factors depending on your business needs. Overall, it’s definitely worth considering if you’re in search of a highly customizable solution with built-in inventory management capabilities.

3. WooCommerce: Excellent Ease-of-Use Scores & Favorite Site Builder for eCommerce Websites

If you’re already familiar with WordPress or prefer using it as your website builder, then WooCommerce, an open-source plugin designed specifically for WordPress users, might be just what you need. WooCommerce provides excellent ease-of-use scores and is a favorite site builder for eCommerce websites. It offers numerous themes, plugins, and extensions that can help you create a unique online store tailored to your specific requirements.


  • With WooCommerce, you have complete control over the customization of your online store to meet your specific business needs. 
  • It offers great flexibility with a wide range of themes that can be easily adapted for any market niche or product. 
  • Once installed, it’s easy to add your product information and PayPal account and get started. 
  • The platform is regularly updated to ensure high security and remove bugs. 
  • Additionally, the large community of developers, contributors, and enthusiasts is always available to assist you if needed.


  • One of the drawbacks of using WooCommerce as an eCommerce platform is its lack of SEO capabilities. Although the website design may be user-friendly, some technical aspects can negatively affect search engine optimization. 
  • Another limitation to consider is that WooCommerce is a plugin designed for WordPress, which means it cannot function independently. If you are not using WordPress, then you won’t be able to use this platform. 
  • Additionally, unlike other eCommerce platforms that come with pre-designed themes and templates, WooCommerce’s appearance relies on your current WordPress theme.

To Summarize:

  • Shopify: The best platform for selling
  • BigCommerce: Overall winner among ecommerce platforms
  • WooCommerce: Excellent ease-of-use scores & favorite site builder for eCommerce websites

Other E-Commerce Website Builders and Integration Options

If you are not satisfied with the Ecommerce platforms mentioned above, you can use these website builders that offer seamless integration options with various social channels like Facebook and Instagram. These integrations can help boost your brand’s online visibility while providing an enhanced user experience.

4. Squarespace: Award-winning templates

Squarespace has gained popularity among business owners due to its award-winning templates that cater to various industries. This platform offers complimentary domains, SSL certifications, and a variety of customization possibilities, enabling users with minimal or no technical experience to generate websites that look professional. Squarespace also provides seamless integration with popular social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more – allowing you to manage all of your marketing efforts from one central location.

5. Ecwid: Seamless integration with social media channels

Ecwid is another popular choice among entrepreneurs looking for an ecommerce solution that integrates well with their existing website or blog site without any hassle. Ecwid allows you to sell products directly on multiple platforms, including Facebook Shop and Instagram Shopping features, in addition to offering support for Google Shopping ads which helps increase product exposure across the web.

  • Easily embeddable shopping cart widget into any existing website or blog site.
  • No transaction fees on top of payment processing fees from third-party providers like PayPal or Stripe.
  • Affordable pricing plans start at $19 per month for up to 100 products.

With Ecwid, you can easily manage your inventory and orders from one central dashboard while offering a seamless shopping experience for your customers across multiple platforms. For businesses looking to broaden their digital footprint, Ecwid offers an economical solution with pricing plans beginning at $15 per month for up to 100 products.

Website Builders and Integration Choices present a vast selection of alternatives for businesses to construct their own website, with the capacity to tailor it according to their requirements. 

Ecommerce Solutions Catering to Specific Needs

While there are numerous ecommerce platforms available in the market, some cater specifically to niche industries or unique requirements. Here, I will discuss two such solutions: Big Cartel and Zyro.

6. Big Cartel – Designed specifically for artists

Big Cartel is an ecommerce platform that has been created with artists in mind. Big Cartel offers a simple yet powerful solution for creatives seeking to market their artwork without being overwhelmed by intricate features or hefty fees. The platform provides customizable themes, inventory tracking, and promotional tools tailored towards the needs of artists.

  • User-friendly interface: With its intuitive design and easy-to-use dashboard, Big Cartel allows even those with limited technical knowledge to set up an online store quickly.
  • Affordable pricing: Offering a free plan as well as paid plans starting at just $9.99 per month, it’s an affordable option for budding artists who want to test the waters before committing more resources to their business venture.
  • Niche focus: By catering exclusively to creative professionals like painters, photographers, and illustrators, Big Cartel ensures that your products stand out among other similar offerings on the platform.

7. Zyro – Flexible selling features & multi-currency support

If you’re looking for a versatile ecommerce solution that supports multiple currencies and comes packed with flexible selling options, Zyro makes for an excellent choice. This website creator offers a simple way to make an attractive online store, as well as smooth integration with popular marketplaces such as Amazon and eBay.

  • Multi-currency support: Zyro allows you to sell your products in multiple currencies, making it easier for customers from different countries to shop on your site without any hassle.
  • Integration with popular marketplaces: By connecting your Zyro store with platforms like Amazon, eBay, or Etsy, you can expand your reach and tap into a larger customer base.
  • Social media integrations: With built-in tools for Facebook Pixel and Google Analytics tracking as well as social sharing options, promoting your products across various channels becomes much simpler using Zyro.

Open-Source Ecommerce Landscapes

Rather than paying for monthly subscription-based platforms, open-source solutions provide a more cost-effective option in the ecommerce realm. These self-hosted options provide greater control and customization possibilities but require more technical knowledge compared to other platforms mentioned earlier in this guide. Let’s take a closer look at two popular open-source ecommerce solutions: OpenCart and Prestashop.

8. OpenCart – No Monthly Fees Required

OpenCart is an easy-to-use, powerful online store management system that requires no monthly fees. It comes with a wide range of features, such as unlimited categories, products, and manufacturers, along with support for multiple languages and currencies. The platform also offers over 13,000 extensions for added functionality like payment gateways or shipping methods.

  • User-friendly interface suitable for beginners
  • A large number of available extensions and themes
  • No recurring costs involved in using the platform itself

Although Prestashop offers great value, it may require some technical knowledge to properly set up or fix issues, making it not as user-friendly compared to other options.

9. Prestashop – Value-for-Money without Compromising Functionality

Prestashop, another popular open-source solution, provides users with value for money without compromising on functionality. With over 300 built-in features, including customizable templates, SEO tools, marketing capabilities (such as abandoned cart reminders), and analytics reports, among others – Prestashop ensures your online store runs smoothly while offering an engaging user experience.

  • Over 300 built-in features for a comprehensive online store
  • SEO-friendly platform with marketing capabilities
  • A large community of developers and users for support and resources

The trade-off, however, is that you’ll need to invest in additional modules or add-ons if you want more advanced functionality. Additionally, like OpenCart, Prestashop requires some technical know-how to set up and maintain your ecommerce website effectively.

The Best Hosting Providers Comparison

Choosing the right hosting provider for your ecommerce platform is crucial to ensure optimal performance, security, and scalability. In this section, we will compare two popular e-commerce hosting providers: GoDaddy and Bluehost.

GoDaddy: E-commerce plans

GoDaddy, a widely-recognized domain registrar, and web host, provides e-commerce plans to meet different business needs by including features such as:

  • Unlimited product listings
  • Social media integration
  • Promotional banners & pop-ups
  • Email marketing tools
  • 24/7 customer support

The higher-tiered plans offer additional features like abandoned cart recovery, marketplace integrations with Amazon and eBay, advanced shipping options, and more. However, it’s worth noting that GoDaddy uses its proprietary website builder, which may limit customization options compared to other platforms.

Bluehost: Online Store Marketplace plan 

Bluehost, a reputable web hosting company known for its WordPress expertise, provides an affordable WooCommerce solution through its Online Store Marketplace plan that includes:

  • A free domain name for one year
  • An SSL certificate
  • Unmetered bandwidth
  • 100 GB SSD storage
  • Pre-installed WooCommerce plugin
  • 24/7 customer support

Bluehost provides integration with WordPress and a range of plugins for more personalization and scalability. However, some users may find the learning curve steeper compared to GoDaddy’s website builder.

To make an informed decision between these two hosting providers, consider factors such as your budget constraints, technical expertise level, desired level of customization options, and overall business requirements. While both GoDaddy and Bluehost offer competitive pricing plans with essential ecommerce features included in their packages, it is crucial to assess which provider aligns best with your specific needs before making a final choice.

Optimizing Online Stores for Younger Shoppers

In today’s digital age, it is crucial to optimize your online store for younger shoppers. This demographic has a significant impact on sales potential and conversion rates. One way to cater to their preferences is by utilizing headless e-commerce platforms or open-source solutions that offer extensive developer tools.

11. Adobe Commerce – Extensive Developer Tools & Customization Options

Adobe Commerce, formerly known as Magento, provides a powerful platform with numerous customization options and developer tools. Its flexibility allows you to create an engaging shopping experience tailored specifically towards the needs of younger consumers who value personalized content and seamless navigation across devices.

  • Create unique user experiences through custom themes and extensions
  • Access advanced marketing features such as targeted promotions and customer segmentation
  • Leverage robust APIs for integration with other systems like CRM, ERP, or PIM software
  • Benefit from an active community of developers offering support and resources

12. Commercetools – Fast, Convenient Payment Systems

Commercetools is another excellent option for optimizing your online store catering to younger shoppers. It offers fast payment processing capabilities along with convenient checkout options like one-click payments or mobile wallets, which are popular among this demographic group.

  • Easily integrate multiple payment gateways, including PayPal, Stripe, Apple Pay, etc.
  • Provide customers with various shipping methods based on their location
  • Offer guest checkout functionality without requiring account creation
  • Implement headless commerce architecture for seamless shopping experiences across multiple channels and devices

To further enhance your online store’s appeal to younger customers, consider incorporating features such as:

  • User-generated content like reviews or testimonials to build trust
  • Interactive elements like quizzes or polls to increase engagement
  • Gamification strategies like loyalty programs or rewards systems

Choose The Ecommerce Platforms Based on Your Needs

When selecting an ecommerce platform appropriate to your business needs, consider factors such as ease of use, scalability, integration capabilities with other software providers, and support for multiple storefronts across different channels while staying within budget constraints without sacrificing quality user experience. 

Determining Your Business Requirements

Before diving into the world of ecommerce platforms, it’s vital to understand what your specific needs are. Here are some questions you should ask yourself:

  • Type of products or services: What kind of products or services do you plan to sell? This will help determine if a particular platform supports selling physical goods, digital products, subscriptions, or memberships.
  • Budget: How much can you afford to spend on an ecommerce solution? Consider both initial setup costs and ongoing fees when evaluating options.
  • Technical expertise: Do you have the technical skills required to manage a self-hosted solution like OpenCart or Prestashop? If not, opting for a hosted option like Shopify might be more suitable.
  • Growth potential: Will your chosen platform allow room for growth as your business expands in terms of product offerings and customer base?

Assessing Pricing Models & Integrations Offered

Pricing models vary significantly among ecommerce platforms; some charge monthly fees based on features provided, while others offer free plans with limited functionality. To make an informed decision about which one best suits your needs:

  • Analyze their pricing structures and compare them with your budget. For example, Shopify offers a range of pricing plans starting from $25 per month, while WooCommerce is a free plugin for WordPress but may require additional costs for hosting and premium extensions.
  • Evaluate the integrations offered by each platform to ensure seamless connectivity with other software providers you use or plan to use in the future. This could include CRM systems like Salesforce, email marketing tools such as Mailchimp, or payment gateways like PayPal.
  • When choosing an ecommerce platform, consider whether it offers support for selling through multiple online marketplaces and social media networks.

Choosing the right ecommerce platform can make or break your online business. To aid you in selecting the optimal ecommerce platform for your venture, this guide offers an array of choices. From Shopify’s powerful selling capabilities to WooCommerce’s user-friendly site builder, platforms are catering to specific niches and budgets.

Whether you’re an artist looking for a platform like Big Cartel or need extensive developer tools with Adobe Commerce, our comparison guide has got you covered. Don’t forget to assess pricing models and integrations offered before making a decision.


The best eCommerce platform for 2023 is Shopify due to its ease of use, extensive features, and scalability. It caters to businesses of all sizes and offers a wide range of customization options through its app store.

BigCommerce stands out as one of the most successful eCommerce platforms, offering powerful tools for managing online stores. Its robust feature set includes advanced SEO capabilities, flexible payment gateways, and seamless integration with popular marketplaces like Amazon and eBay.

WooCommerce, an open-source plugin for WordPress websites, has experienced rapid growth due to its flexibility and cost-effectiveness. With WooCommerce’s vast library of extensions and themes tailored specifically for eCommerce sites, it has become a popular choice among entrepreneurs looking to build their online presence quickly without sacrificing functionality or design quality.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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