In recent years, Facebook has been shifting towards mandatory campaign budget optimization (CBO) to streamline the advertising process. This move has generated mixed reactions among advertisers, with some appreciating the automation and others concerned about losing control over their ad spend.<\/p>\n\n\n\n
Mandatory Campaign Budget Optimization (CBO) is a feature offered by Facebook that allows advertisers to streamline their ad budget allocation across different campaigns and ad sets. With CBO, advertisers set a budget at the campaign level rather than the ad set level, and Facebook’s algorithm automatically distributes the budget to the best-performing ad sets within the campaign.<\/p>\n\n\n\n
Mandatory Campaign Budget Optimization is a feature provided by Facebook that automatically allocates ad budgets at the campaign level, leveraging the platform’s algorithm to optimize delivery and maximize performance. By consolidating budgets and allowing Facebook’s algorithm to dynamically distribute funds to the most effective ad sets, advertisers can potentially improve ad performance and achieve their desired campaign outcomes more efficiently.<\/p>\n\n\n\n
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