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TikTok Statistics for Marketing: Must-Know Stats in 2023

As we venture into 2023, “TikTok Statistics for Marketing: Stats You Better Know in 2023” becomes an essential guide for marketers and business owners alike. With TikTok rapidly emerging as one of the fastest-growing social media platforms, it is crucial to stay updated with its latest statistics and trends.

With over 1 billion monthly active users worldwide and a staggering amount of short-form video content, TikTok offers an unparalleled opportunity to engage with a diverse and highly engaged audience.

TikTok’s unique algorithm and creative tools empower marketers to showcase their brand’s personality and connect with users in innovative ways. From viral challenges to influencer collaborations, TikTok offers endless possibilities to generate buzz, build brand awareness, and drive user engagement.

Utilizing TikTok’s statistics empowers you to gain valuable insights into trending topics, audience preferences, and the performance of your content. Armed with this knowledge, you can customize your marketing strategies to effectively engage with TikTok’s lively community and attain outstanding outcomes.

TikTok Statistics

1. What is TikTok?

TikTok is a rapidly growing social media platform that allows users to create, share, and discover short-form videos. Launched in 2016 by Chinese tech company ByteDance, TikTok has quickly become one of the most popular apps worldwide with over 3 billion downloads.

The app’s success can be attributed to its unique features and user-friendly interface. Users can easily record and edit 15-second or 60-second videos using various filters, effects, music tracks, and other creative tools available within the app. 

The platform also utilizes an advanced algorithm that creates personalized content for each user based on their preference and engagement patterns.

  • User demographics: While initially popular among teenagers and young adults aged between 16-24 years old (41% of users fall into this age group), TikTok has now expanded its reach to older generations as well.
  • Viral trends: It has the ability to generate viral challenges and trends through hashtags such as #RenegadeChallenge or #SavageLoveChallenge.
  • Educational content: Many creators use TikTok as a medium for sharing educational content ranging from cooking recipes to language lessons.

Businesses and marketers have realized the potential of TikTok due to its huge user base and high engagement rates, making it an essential platform for reaching out to new audiences. 

TikTok User Statistics

The ever-growing user base of TikTok is providing valuable insights for marketers looking to tap into this popular platform.

Global Reach and Demographics

TikTok has  1 billion monthly active users worldwide. The app is available in over 150 countries and supports 75 languages, making it a truly global phenomenon. Around 60% of TikTok’s user base lies in the 16-24 age bracket, with approximately 80% being under 34 years old.

US Market Penetration

The United States represents a significant market for TikTok as well; there were an estimated 130 million downloads in the country by September 2023 alone. According to eMarketer projections, TikTok’s US user base could reach up to 89 million people by the end of 2024.

Time Spent on Platform per User Session

On average, users spend about 52 minutes daily using TikTok, which puts it ahead of other popular social media platforms like Facebook and Instagram. The captivating nature of TikTok’s short-form videos has created an engaging platform, making it a great choice for marketers seeking to grab their target audience.

User Growth Rate

TikTok has experienced rapid growth since its launch in 2016, with increasing users exponentially year-on-year. In 2023 alone, the app saw a 45% increase in downloads globally. This demonstrates that TikTok remains an attractive prospect for businesses seeking new marketing opportunities.

Platform Loyalty

According to recent data from App Annie, approximately 90% of TikTok users still use the app after one month, which indicates high levels of satisfaction and retention among its user base.

These statistics showcase just how significant an opportunity TikTok presents for marketers looking to engage with diverse audiences on a global scale while leveraging the platform’s unique features and highly engaged user base.

TikTok Engagement Statistics

Understanding interaction patterns with content on the platform is crucial for marketers looking to capitalize on TikTok’s popularity. 

Average Time Spent Per User

TikTok users spend an average of 52 minutes per day on the app, showcasing its highly addictive nature and potential for seeking audience attention. It offers marketers a greater potential for user engagement higher than Facebook (38 minutes) and Instagram (30 minutes).

User Interaction Rates

The interaction rate on TikTok varies depending on factors such as follower count and content type; however, according to a study by Influencer Marketing Hub, accounts with less than 1,000 followers have an impressive 9.38% interaction rate. As follower counts increase, these rates may decrease slightly but still remain relatively high compared to competitors.

  • Less than 1k followers: 9.38% interaction rate
  • Between 1k-10k followers: 7.95% interaction rate
  • Beyond 10k followers: approximately between 5%-6%

Trending Hashtags & Challenges Participation Rate

TikTok’s unique algorithm promotes viral trends through hashtags and challenges which often see millions of participants creating their own content. For example, the #IceBucketChallenge gathered over 17 million video submissions and raised more than $115 million for ALS research. Brands can leverage these trends to increase engagement by creating their own challenges or participating in existing ones.

TikTok Live Engagement

Users can also engage with one another and consume content through live streaming on TikTok. According to a report from Sensor Tower, TikTok’s live-streaming revenue grew by 547% year-over-year in Q2 of 2023, indicating that users are not only watching but also actively supporting creators through virtual gifts and donations during live streams.

TikTok Advertising Statistics

With its unique format, engaging content, and massive user base, this platform is used by advertisers looking to reach new audiences. 

A) Average Cost Per Click (CPC)

The average cost per click (CPC) on TikTok is relatively low compared to other platforms like Facebook or Instagram. According to Social Media Today, the average CPC ranges from $0.50-$1.00 in most countries, making it an affordable option for small businesses and startups.

B) Ad Impressions Growth Rate

As more brands recognize the value of advertising on TikTok, ad impressions have seen significant growth over recent years. A report by Marketing Charts found that in Q1 2023, there was a staggering 500% increase in ad impressions across all regions.

C) Types of Ads Available on TikTok

  • In-feed ads: These short video ads appear within users’ feeds as they scroll through content.
  • Branded hashtag challenges: Brands can create their own hashtags and encourage users to participate in challenges using those tags while promoting products or services.
  • Branded effects: Companies can create custom filters and effects for users to apply in their videos, promoting brand awareness and engagement.

D) Ad Targeting Options

TikTok offers a range of targeting options for advertisers, including demographic data like age, gender, location, interests, behaviors, and more so that businesses can customize their ads to reach the most appropriate viewers by taking advantage of TikTok’s selection of targeting options. For example, Business of Apps reports that 60% of TikTok users are aged between 16-24 years old – an important statistic for brands looking to target younger demographics.

E) Conversion Rates on TikTok Ads

The conversion rates on TikTok ads vary depending on the industry and ad format used. However, Influencer Marketing Hub suggests that branded hashtag challenges have seen impressive results in terms of user-generated content (UGC), with some campaigns generating millions of video views within just a few days.

In summary:

  • TikTok advertising is affordable compared to other platforms.
  • The platform has experienced rapid growth in ad impressions.
  • A variety of ad formats cater to engaging users.
  • Precise targeting options help reach desired audience segments.

TikTok advertising statistics show that this platform is quickly becoming a major player in the digital marketing space. As such, it’s important to understand how TikTok influencer marketing can help you reach your target audience and drive conversions.

TikTok Influencer Marketing Statistics

The potency of influencers on the app is not to be taken lightly, as they are a major factor in user involvement and recognition for brands. 

A. Follower Growth Rate for Top Influencers

One important metric to consider when evaluating the success of influencers is their follower growth rate. According to Business of Apps, top TikTok influencers can experience an average monthly follower growth rate between 1% and 4% indicating that partnering with popular creators can help brands tap into a rapidly growing audience base.

B. Engagement Rates for Sponsored Content

Sponsored content plays a crucial role in influencer marketing campaigns, allowing brands to reach new audiences through authentic collaborations with creators. A study by Influencer Marketing Hub found that sponsored posts on TikTok have an average engagement rate of 17.96%, significantly higher than other social media platforms like Instagram (3%) or Twitter (0.33%). 

C. Brands Partnering with Influencers

An increasing number of businesses are recognizing the value in collaborating with TikTok influencers for promotional efforts, leading to successful case studies such as:

  • Gymshark: The fitness apparel company partnered with several popular fitness creators who shared workout routines using Gymshark products, resulting in over 20 million views and increased brand awareness.
  • Chipotle: The fast-food chain’s #GuacDance challenge, in collaboration with influencer Brent Rivera, garnered 250,000 video submissions, boosting sales and customer engagement.
  • Nike: By partnering with TikTok influencers for its #MagicBoots campaign, Nike generated over 2.5 billion views, showcasing the power of influencer marketing on the platform.

D. Influencer Marketing Budgets on TikTok

The growing importance of TikTok influencers is also reflected in marketing budgets allocated to the platform. A survey by Influencer Marketing Hub revealed that 68% of marketers plan to increase their spending on TikTok influencer campaigns in 2023, highlighting a continued upward trend in investment into this marketing strategy.

TikTok Video Viewership Statistics

Understanding how videos perform on TikTok is crucial for marketers looking to leverage the platform’s potential. 

A. Average Time Spent per User

TikTok users spend an average of 52 minutes per day on the app, which is higher than other popular social media platforms. This indicates that users are highly engaged with content on TikTok and presents a significant opportunity for marketers to capture their attention.

B. Video Completion Rate

The completion rate of videos plays a vital role in determining their success on the platform. According to Conviva’s 2023 TikTok Benchmark Report, the average video completion rate stands at 29%. However, top-performing accounts can achieve rates as high as 57%, emphasizing the importance of creating engaging content.

C. Most Popular Video Categories on TikTok:

  • Dance: Dance challenges and choreography make up a large portion of viral content on TikTok. Users enjoy participating and sharing these trends.
  • Lifestyle & Fashion: From beauty tips to outfit inspiration, lifestyle and fashion content is a popular category on TikTok. Brands can capitalize on this interest by showcasing their products or partnering with influencers in the space.
  • Comedy & Entertainment: Users flock to TikTok for its humorous and entertaining videos, making it an ideal platform for brands looking to showcase their lighter side.

D. Viral Hashtags and Challenges

TikTok’s algorithm heavily favors trending hashtags and challenges, which can result in massive exposure for participating users. Marketers should keep an eye on TikTok’s Discover page to identify current trends they can incorporate into their campaigns. 

E. In-App Video Sharing

Integrating with other social media platforms such as Instagram, Facebook, and Twitter, TikTok facilitates the sharing of videos across multiple channels. This allows users to easily share their favorite videos across multiple channels, amplifying reach even further. 

Summary of Key TikTok Statistics for Marketers

As a marketer, understanding the key statistics surrounding TikTok can help you make informed decisions related to advertising and influencer marketing on this rapidly growing platform. 

  • User demographics: With over 1 billion monthly active users, TikTok has a diverse user base consisting primarily of Gen Z and Millennial audiences. 
  • Engagement rates: High engagement rates indicate that users are actively interacting with content creators and brands alike.
  • Influencer marketing potential:  According to a study by Mediakix, nearly 50% of top influencers have posted sponsored content, showcasing the effectiveness of partnering with these creators for brand promotion.
  • TikTok ads performance: Advertisers can leverage various ad formats such as In-Feed Ads, Branded Hashtag Challenges, and Branded Effects to reach their target audience effectively. Research shows that In-Feed Ads generate an average click-through rate (CTR) of 1.25%, which is higher than other social media platforms.
  • Video viewership: Videos on TikTok have a high chance of going viral due to the platform’s unique algorithm that prioritizes content discovery. It was reported that over 2 billion videos are viewed daily on the app, providing ample opportunities for brands to gain visibility and drive engagement.

FAQs in Relation to TikTok Statistics for Marketing: Stats You Better Know in 2023

In 2023, TikTok is expected to have over 1.5 billion monthly active users, with the majority being between 16-24 years old. The platform’s average engagement rate is around 15%, and its ad revenue could reach $6 billion by the end of the year.

TikTok has proven to be an effective marketing platform, with top-performing branded content receiving millions of views and high engagement rates. In fact, 60% of users say they discover new products through ads on TikTok, making it an essential channel for businesses targeting younger audiences.

A good engagement rate on TikTok in 2023 ranges from 10%-30%, depending on your audience size and niche. As competition increases, maintaining or improving these rates will be crucial for successful influencer partnerships and organic growth strategies.

TikTok shows no signs of slowing down as it continues to grow rapidly worldwide. With ongoing innovation and investment from parent company ByteDance, it’s likely that TikTok will remain a dominant player in the social media landscape well into 2024 and beyond.


As we head into 2023, it’s clear that TikTok is not just a passing trend. With over 1 billion active users worldwide and growing engagement rates, businesses can’t afford to ignore this platform any longer. From the statistics outlined above, we’ve learned that TikTok offers unique opportunities for advertising and influencer marketing, as well as high video viewership numbers.

To learn more about how you can leverage TikTok Statistics for Marketing: Stats You Better Know in 2023 for your business or brand, visit WallBlog.

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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