HomeBlogEcommerce2 Reasons Your eCommerce Site Isn’t Selling: Fix Them Now

2 Reasons Your eCommerce Site Isn’t Selling: Fix Them Now

If you’re wondering why your eCommerce site isn’t selling as expected, there could be a multitude of factors at play. In this blog post, we’ll delve into two crucial reasons that might be hindering your online store’s success and provide actionable insights to rectify these issues.

Firstly, it is the lack of search engine optimization (SEO) on your website. SEO plays an important role in driving organic traffic to your website. In this article, we’ll discuss targeting long-tail keywords relevant to your products or services, integrating them into webpages’ content and meta tags, and encouraging customer reviews for improved rankings and trust-building.

The second reason is your ineffective web design; Hence, we will examine the role of effective website design in converting visitors into customers. This includes ensuring mobile compatibility with responsive templates, analyzing the checkout process for user-friendliness, and improving overall user experience through color psychology signals.

In addition to these primary reasons behind an underperforming eCommerce site not selling up to its potential, understanding your target audience is also essential for crafting marketing strategies tailored specifically towards their preferences.

We hope that by addressing these two critical aspects – SEO optimization and efficient website design – you will unlock new opportunities for growth within your online business venture!

Reason#1: Poor Search Engine Optimization (SEO)

One of the primary reasons your eCommerce site isn’t selling is due to inadequate SEO efforts. An effective SEO campaign can significantly increase your site’s visibility and individual product pages in search engines like Google, leading more potential customers directly to your online store. Here are some essential aspects of optimizing your website for better search engine rankings:

1. Conduct Keyword Research

The first step in optimizing your eCommerce site is conducting keyword research. This involves identifying the keywords and phrases that potential customers use when searching for products or services similar to yours.

You can use tools like Google AdWords Keyword Planner or SEMrush to find relevant keywords with high search volumes and low competition.

2. Optimize Product Pages

Your product pages should be optimized with relevant keywords in the title tags, meta descriptions, URLs, and image alt tags. Make sure each page has unique content that accurately describes the product.

  • Title tag: Include the main keyword at the beginning of the title tag.
  • Meta description: Write an engaging meta description that includes the main keyword and entices users to click through to your website.
  • URLs: Use short, descriptive URLs that include relevant keywords separated by hyphens (-).
  • Image alt tags: Add descriptive alt text to images so both humans and search engines can understand them.

3. Improve Site Speed

A slow-loading website can lead visitors away from your store before they even have a chance to see your products. Optimize images, minify code, and leverage browser caching to improve site speed.

Tools like Google PageSpeed Insights and GTmetrix can help you identify areas for improvement.

4. Use Social Media for Promotion

Social media is a powerful tool for driving traffic and sales to your eCommerce store. Share links to new product pages or blog posts on social media platforms like Facebook, Twitter, Instagram, and Pinterest.

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5. Implement Email Marketing Campaigns

Email marketing campaigns are an effective way of reaching out to prospective customers who have shown interest in your products but haven’t made a purchase yet. Offer discounts or free shipping as incentives for them to complete their purchases.

6. Create Engaging Content

Create engaging content that provides value to potential customers, such as how-to guides related to the industry you’re selling in or informational blog posts about relevant topics within your niche market.

7. Encourage Customer Reviews for Improved Rankings and Trust-building

Positive customer feedback can create confidence in prospective buyers by highlighting the value of goods or services.

A report by PowerReviews in 2021 revealed that almost all customers, specifically over 99.9%, read reviews while shopping online.

To encourage customer feedback, consider implementing an automated email campaign requesting product ratings after purchase completion or offering incentives like discounts on future purchases. Platforms such as Yotpo or Trustpilot can help manage and showcase customer testimonials effectively.

Reason#2: Ineffective Website Design

A significant contributor towards low sales figures might lie within the website design itself – particularly if it lacks mobile compatibility or has a cluttered layout filled with unnecessary HTML elements, which make navigation difficult for users accessing via smartphone browsers like Chrome or Safari. Hence, here are my personal suggestions you can consider while redesigning your e-commerce website

1. Ensure Mobile Compatibility with Responsive Templates

To cater to the growing number of mobile shoppers, ensure that your eCommerce site employs responsive templates that automatically adjust according to screen size. This will improve usability across various devices while maintaining consistent branding throughout all platforms. Popular web development frameworks, like Bootstrap, offer pre-built responsive templates that are easy to implement into existing websites.

Did You Know?

  • In the second quarter of 2022, mobile phones accounted for almost 59% of all internet traffic.
  • If a website is optimized for mobile devices, users are 67% more inclined to complete a purchase.

2. Analyze Your Checkout Process for User-friendliness

A smooth and user-friendly checkout process reduces cart abandonment rates, increases conversion rates, and encourages repeat business from satisfied customers. 

On-demand Live Video Chat Assistance

Incorporating on-demand live video chat assistance, such as ServiceBell, into your website can provide immediate support to customers who may have questions or concerns while making a purchase. This real-time interaction not only helps address customer issues promptly but also adds a personal touch that builds trust between your brand and its consumers.

Recommending Related Products Based on Browsing History

An effective way to keep users engaged throughout their shopping journey is by recommending related products based on their browsing history or previous purchases. Personalized product recommendations create a sense of familiarity with your online store and encourage customers to explore more items they might be interested in purchasing. Implementing machine learning algorithms like collaborative filtering can help you achieve accurate product suggestions tailored specifically for each shopper.

Tips for Streamlining Your Checkout Process:

  • Simplify registration: Allow guest checkouts or offer social media login options so that new users do not need to spend time creating an account before completing their purchase.
  • Show progress indicators: Clearly display steps involved in the checkout process using visual cues (e.g., progress bars) to help customers understand how much longer it will take to complete their transaction.
  • Offer multiple payment options: Cater to a wider audience by providing various payment methods, such as credit cards, PayPal, and digital wallets like Apple Pay or Google Wallet.
  • Increase Trust: Include trust badges like the SSL certificate logo near the check-out button so that users feel secure while entering card details.

3. Improve The Overall User Experience Through Color Psychology Signals

The use of color psychology in website design can significantly impact users’ emotions and decision-making processes. For instance, using warm colors like red or orange may evoke excitement, while cool shades like blue convey trustworthiness.

Incorporating a unified palette that is in tune with your brand identity and elicits beneficial emotions from visitors can greatly improve the user experience of your online store.

Ineffective website design can be the cause of low sales, so understanding your target audience is essential to maximize conversions!

Besides SEO and ineffective web design being the most common reasons for your website not selling, here are some key tips to follow so you can get the maximum benefits from your efforts!

Tip#1: Understand Your Target Audience

Grasping the characteristics of your intended customers enables you to tailor marketing campaigns effectively and offer competitive pricing options that cover costs without compromising profits. 

Create Detailed Buyer Personas Based on Demographics and Preferences

A buyer persona is a semi-fictional representation of your ideal customer based on real data about demographics, preferences, pain points, and motivations. By developing these personas for different segments within your target audience, you can better understand their needs and wants when shopping online. To create effective buyer personas:

  • Gather information from existing customers through surveys or interviews.
  • Analyze website analytics data to identify trends in visitor behavior.
  • Create profiles that include demographic details (age, gender), preferences (price range), pain points (shipping time), and motivations (product quality).
  • Use these profiles to inform content creation, product offerings, pricing strategies, etc., ensuring they resonate with potential buyers.

Conduct Competitive Market Research for Better Positioning

In addition to understanding your customers’ needs through buyer persona creation, competitive market research is a crucial component in improving sales performance by identifying areas where you excel compared to competitors while pinpointing opportunities for growth or improvement.

To conduct effective competitive market research:

  • Determine who your primary competitors are by analyzing similar products or services offered within the same niche.
  • Examine their website design, user experience, pricing strategies, and marketing efforts to identify strengths and weaknesses.
  • Identify gaps in the market that your eCommerce site can fill by offering unique products or better customer service.

Remember: knowing who you’re selling to is just as important as what you’re selling when it comes to maximizing sales performance on any given platform, like an eCommerce site.

Tip#2: Offer Unique Products & Competitive Shipping Options

To gain an edge in the eCommerce industry, it is essential to provide customers with something special and unique. One way to do this is by offering unique products that are not easily found elsewhere online. This will help attract potential customers who are looking for something different and give them a reason to choose your store over others.

Providing Unique Products Not Easily Found Elsewhere

To thrive in the current market, you should seek out an area of specialization or concentrate on particular items. Discovering a distinct segment or focusing on particular items can assist you in standing out from the competition and forming brand loyalty among those who value your products. Research what other ecommerce stores are selling and identify gaps in the market where you can introduce unique items that meet consumer demands.

  • Analyze current trends and anticipate future ones.
  • Create exclusive partnerships with suppliers or manufacturers.
  • Incorporate customization options for added personalization value.

Offering Various Shipping Options, Including Free Delivery When Possible

Shipping fees are a key consideration for customers when they decide to make an online purchase, and high charges may lead them to seek out more attractive deals elsewhere. High shipping fees often lead to cart abandonment as shoppers look for better deals elsewhere. To prevent this issue:

  • Negotiate lower rates with carriers like UPS or FedEx – savings that can be passed onto customers without affecting profit margins too much;
  • If possible, offer free shipping on orders above certain thresholds (e.g., $50) – research shows that many buyers consider such offers more attractive than discounts;
  • Provide multiple shipping options, including expedited and international delivery – this will cater to different customer preferences and increase the likelihood of a sale.

Tip#3: Utilize Customer Surveys and Feedback for Continuous Improvement

Staying abreast of customer preferences is essential for keeping your ecommerce site competitive; this can be done through various methods, such as surveys. This can be done through various methods, such as:

  • Customer surveys: Collect valuable insights into what customers like or dislike about your store;
  • Social media: Monitor comments on platforms like Facebook or Twitter for real-time reactions from consumers.

What We Say!

In the end, there are numerous motives why your eCommerce platform may not be achieving its desired outcomes. Poor search engine optimization and ineffective website design are two major factors that can significantly impact your sales!

If you’re struggling with low sales on your eCommerce site due to poor SEO or website design issues, visit WallBlog today for expert advice and solutions through our blogs!

Youssef Hodaigui is an entrepreneur, blogger and SEO expert with a strong track record of success in launching and growing blogs and websites. He has a deep understanding of search engine algorithms and the latest digital marketing techniques, and he is committed to helping bloggers and entrepreneurs achieve their online business goals.

The Wall is a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change. From ecommerce and email, to search and social media, The Wall features expert commentators and analysis of digital developments.


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